BABY-G timepieces are the quintessential tough but feminine watches made specifically for the active women on the go, who does not want to sacrifice design and style for function. Featuring a compact version of G-SHOCK’s proud shock-resistant structure and the same high-level water resistance, BABY-G is a perfect marriage of tough durability and feminine design.

With its robust G-SHOCK-like case and bezel structures protecting sensitive parts from all-directional dropping shocks, all BABY-G models are equipped with 100m or 200m water resistance. This prepares them for use in a wide range of environments, from sea and pool to skiing and snowboarding, as well as in all sorts of daily activities.

Casio has announced the new series for BABY-G BGA-290. This series features a slim design and wide face, making it lightweight while still maintaining the shock resistance and easy reading of the dial. Also, Roman numeral hour markers provide a touch of elegance. The metallic colour on the hands, hour markers, and bezel ring give it a gorgeous feel.

The watch comes in three colourways – black, brown with light pink face and grey. 

In terms of the function, these watches are equipped with a world time function which allows you to select a time from 48 cities and a double LED light which maintains the watch readability in the dark.  Also, they are shock resistance and 10-bar water resistance.

The new BABY-G BGA-290 series will be available online and at all G-SHOCK stores.