Most of us grew up with a bag of SōngHè in the pantry, but you probably never imagined seeing it served in a chilled cup at a trendy dessert spot. It’s a bit of an unexpected pairing, but it works—local rice legend Tong Seng Produce has teamed up with the folks at Burnt Cones to turn their new SōngHè Plus enriched rice into a vanilla-infused gelato.

It’s a clever way to take a staple we usually eat for dinner and flip it into something experimental, all while keeping those local roots front and centre.

A New Texture for a Familiar Taste

The collaboration centres on the newly launched SōngHè Plus, an enriched variety that blends premium Thai Hom Mali rice with grains fortified with iron, zinc, folate, and dietary fibre. While the health benefits are a clear draw for the dinner table, translating these nutritional qualities into a dessert required months of rigorous experimentation.

The Burnt Cones team focused on capturing the soul of the grain. By cooking the rice with fragrant pandan leaves before finely blending it into a creamy white base, they have achieved a profile that is both nostalgic and sophisticated. The result is an aromatic, vanilla-toned gelato that offers a subtle, mochi-like chew—a clever nod to the natural texture of high-quality rice.

To complete the aesthetic, each cup is garnished with two chocolate Pocky sticks, artfully arranged to mimic a pair of chopsticks resting on a bowl.

Scoops for a Cause

Launching this Labour Day (1st May 2026), the partnership is grounded in a “joy of giving” philosophy. For every single scoop of the SōngHè Plus gelato sold, Tong Seng Produce will donate a bowl of rice to the Chen Su Lan Methodist Children’s Home.

Patrons can track the collective impact of their indulgence; each purchase comes with a “Smiling Bowl” sticker to be placed on an in-store donation board, visually tallying the support for children in need.

The Launch Details

If you fancy a taste of this innovative fusion, mark your calendars for the Labour Day exclusive.

  • Flash Deal: On 1st May 2026 (3pm – 8pm), grab a cup for just S$1.
  • Standard Run: From 2nd May to 31st July 2026, the gelato will be available at its usual price of $6.
  • Locations: Available at Burnt Cones outlets including IOI Central Blvd Towers, NEWest Mall, Sunset Way, and United Square.

In-Store Highlights & Prizes

Beyond the freezer cabinet, the collaboration brings several interactive elements to the Burnt Cones outlets:

  • SōngHè Plus Rice Promo: Purchase 2kg packs of SōngHè Plus at a heavily discounted price of $8 (U.P. $13.95).
  • Spin the Wheel: Spend $30 or more on a single receipt every Sunday for a chance to win various prizes.
  • The $1,000 Guessing Game: Scan the QR codes on-site to participate in a “Guess the Grains” contest. If you can accurately estimate the number of enriched rice grains, you could walk away with $1,000 in cash.

At the end of the day, there is something quite lovely about seeing a brand many of us have known since childhood doing something a bit daring. It’s more than just a quirky dessert; it’s a nice reminder that even the most basic kitchen staples can be reinvented if you’re creative enough.

Whether you’re heading down to grab that $1 deal on Labour Day or just want to see if rice really can taste like mochi-style gelato, it’s a sweet way to support a local cause while trying a bit of Singaporean innovation—one chopstick-shaped Pocky stick at a time.