By Helen Chiang
In a market where bubble tea brands often come and go, Woobbee stands tall as a local favourite that has weathered the test of time. Born in Singapore and still thriving today, this homegrown brand offers more than just your standard boba fix—it brings playful, inventive flavours, genuine heart, and a sustainable touch to every cup.
The name Woobbee was born from a happy accident—a friend coined it casually, and a designer later infused it with deeper meaning by adding a Chinese interpretation: “Wu Bi” (无比), which loosely translates to “unbeatable.” And truly, Woobbee lives up to its name.
While many bubble tea brands from the early 2010s have faded into memory, Woobbee remains the last standing local name from that era, showing its staying power in a space often dominated by big international franchises.
Where To Get It
With five convenient locations across Singapore—including hotspots like Marina One, Chinatown Point, and Tanjong Pagar—Woobbee is a reliable go-to whether catching up with friends or simply craving a sweet pick-me-up. Drinks range from $3.30 to $7.60, making it an accessible treat for all.
What Makes Woobbee Special
Woobbee is not your cookie-cutter bubble tea chain. Thanks to its independent model, the brand operates on a “free play” system, allowing the team to constantly explore and create. Every drink on the menu is taste-tested and refined in-house, with input from tasters, to ensure originality and quality in every cup.
A standout feature? Woobbee uses melted raw sugar, which adds a richer depth of flavour compared to standard syrups. For the health-conscious or diabetic crowd, they also offer a no-sugar option that doesn’t compromise on taste.
Must-Try Drinks
If you’re wondering what to try on your first visit (or your fiftieth), here are a few standout drinks that have become cult favourites:
- Herbamint Milk Tea – This is Woobbee’s signature drink and a long-standing favourite for a reason. Imagine a classic milk tea elevated with the refreshing minty herbal twist of Nin Jiom Pei Pa Koa—an unusual combo that surprises and delights. It’s even the personal favourite of one of Woobbee’s founders, Ben.
- Aiyu + Passion Tea – Fruity and zesty, this one’s perfect for Singapore’s eternal summer. The addition of aiyu jelly gives it a light, refreshing texture. It also happens to be my editor’s top pick among the eight flavours we sampled.
- Double Chocolate Milk Tea + Pudding – For something indulgent, this drink offers rich, creamy chocolate flavours combined with soft pudding for a dessert-like treat in a cup.
- Hazelnut Coffee – A delicious and rich coffee-flavoured beverage that we all love. The coffee was rich, aromatic and reminiscent of kopitiam kopi.
Eco-Friendly Perks
Woobbee is also making strides on the sustainability front. Customers who bring their bottles (BYOB) enjoy a 30-cent discount, including if they opt for a nostalgic Pei Pa Kao bottle (though note: toppings can’t be added to these smaller bottles).
They’ve also introduced reusable eco-cups, which not only reduce waste but come with special perks: bring your cup on quirky “double date” days (e.g. 6 June, 7 July, 8 August ) and receive a free tea. It’s a fun and eco-conscious initiative that aligns perfectly with the brand’s playful yet thoughtful identity.
Final Sip
Whether you’re a seasoned bubble tea drinker or someone looking to try something different, Woobbee is worth a visit. With its creative menu, strong local roots, and commitment to sustainability, Woobbee proves that sometimes the best bubble tea isn’t the biggest name, but the one that’s unbeatable in both flavour and heart.