In an exciting twist for Singapore’s bubble tea lovers, The Whale Tea has launched the city’s first-ever profit-sharing model in the bubble tea industry. To mark this groundbreaking initiative, the brand celebrated the grand opening of its newest outlet at Takashimaya Shopping Centre.
Located at 391 Orchard Rd, Level B2 Unit 08-7, this Takashimaya store becomes The Whale Tea’s sixth location in Singapore.
Profit Sharing: A New Way To Celebrate Loyal-Tea
The Whale Tea’s profit-sharing program redefines customer loyalty by rewarding patrons with a 1% profit share from all future purchases made by the friends they refer, creating a continuous incentive for loyal customers to share the joy of The Whale Tea. Unlike typical rewards programs, this model turns customers into brand advocates, strengthening community bonds and encouraging a deeper connection with the brand.
Since bringing The Whale Tea from Nanjing, China to Singapore, director Clement Low has focused on offering quality and innovation. He also aims for strong customer engagement. The brand has endured challenges like COVID-19 and outlet consolidations. Yet, it continues to flourish with a passionate customer base.
“We pride ourselves on building genuine relationships—our customers feel so connected that they even WhatsApp us directly to give feedback, whether it’s about the sweetness of the tea or the hardness of the pearls,” shared Low.
New Pistachio Series And Teapresso Technology
The Takashimaya outlet introduces Singapore’s first pistachio bubble tea series. It features inventive flavours like Pistachio Avocado, Pistachio Jin Guan Yin, and Pistachio Camellia Oolong. The series offers a unique, creamy twist on bubble tea, crafted with nutritious ingredients that appeal to health-conscious consumers.
To further elevate the experience, The Whale Tea’s newest outlet proudly displays the Teapresso machine. This machine is a high-pressure brewing device that enhances the tea’s natural flavours and antioxidant content for a rich, full-bodied taste.
In line with growing consumer demand for sustainable practices, The Whale Tea also debuts new eco-friendly packaging at its Takashimaya outlet. This innovation is designed to reduce environmental impact while enhancing the visual appeal and functionality of the bubble tea experience, positioning The Whale Tea as a leader in sustainability within Singapore’s bubble tea industry.
The Whale Tea has captivated Singapore’s bubble tea scene with standout creations like the award-winning Dark Plum Tomato Tea, which was named the best bubble tea of 2023 by The Straits Times. The brand’s approach to customer loyalty is equally unique. Beyond the new profit-sharing model, customers can earn rewards through The Whale Tea loyalty app, redeeming points for exclusive items like plush whale toys and crystal whale figurines. Regulars even receive free cookies with each beverage, making each visit to The Whale Tea a satisfying experience.