In Singapore, bubble tea isn’t just a drink; it’s a cultural phenomenon. For the past three years, At Tea, founded by Taiwanese singer Jam Hsiao, has been at the forefront of this trend, offering a distinctive tea experience that has captivated the hearts of many.
With its unique approach to quality, transparency, and customer satisfaction, At Tea has become a beloved name in the bubble tea scene, and having recently revamped, “At Tea 2.0”, is now poised to take this experience to new heights, offering an even more personalized and premium offering that sets a new standard in the industry.
A Commitment To Quality And Transparency
At the core of At Tea’s success is its unwavering commitment to quality. In a market crowded with numerous bubble tea brands, At Tea distinguishes itself by focusing on the authenticity and transparency of its products.
Each cup of At Tea is a testament to this commitment. Unlike many of its competitors, At Tea includes a tea bag in every cup, allowing customers to see, smell, and taste the high-quality ingredients that go into their drink. This simple yet effective approach provides a more authentic tea experience, ensuring that customers can appreciate the true essence of the tea leaves used.
The decision to include a tea bag also reflects At Tea’s dedication to transparency. In an industry where artificial flavours and sweeteners often overshadow the natural taste of tea, At Tea’s method encourages customers to reconnect with the genuine flavours of tea. This transparency not only builds trust with consumers but also elevates the overall tea-drinking experience, making it more mindful and satisfying.
Inclusivity At No Extra Cost
In today’s diverse society, inclusivity is more important than ever. At Tea understands this and has made it a priority to cater to all dietary preferences. Whether you’re lactose intolerant, vegan, or simply prefer plant-based options, At Tea has you covered. Unlike many other brands that charge extra for plant-based milk, At Tea offers these options at no additional cost. This inclusive approach ensures that everyone can enjoy their favourite bubble tea without feeling left out or paying more for their dietary choices.
This commitment to inclusivity goes beyond just offering plant-based milk. It reflects At Tea’s broader philosophy of creating a welcoming and accessible environment for all customers. By removing the financial barrier often associated with plant-based options, At Tea fosters a sense of community and belonging among its customers. It’s a small but significant step toward making bubble tea more accessible and enjoyable for everyone, regardless of their dietary restrictions or preferences.
Promoting Health And Sustainability
As the world becomes more health-conscious and environmentally aware, businesses must adapt to meet the changing demands of consumers. At Tea has embraced this challenge by introducing several initiatives that promote healthier choices and sustainability. One of the standout features of At Tea is the no-added-sugar incentivization program. Customers who choose to forgo added sugar in their drinks receive a 10-cent discount, encouraging them to savour the natural flavours of the tea and make healthier lifestyle choices.
This initiative not only promotes a more balanced and mindful approach to consumption but also aligns with the growing trend of reducing sugar intake for better health. By rewarding customers for making healthier choices, At Tea is not just offering a product but also promoting a lifestyle that prioritizes well-being and conscious consumption.
In addition to promoting health, At Tea is also committed to sustainability. Understanding the environmental impact of single-use plastics, At Tea offers an additional 10-cent discount to customers who opt not to use the carrier to help reduce the environmental footprint associated with bubble tea consumption.
These initiatives reflect At Tea’s dedication to not only providing a high-quality product but also contributing to a healthier and more sustainable future. By aligning its business practices with the values of health and sustainability, At Tea is setting an example for other brands in the industry to follow.
The Art of Tea Brewing
One of the most distinguishing features of At Tea is the emphasis on the art of tea brewing. Every cup of tea at At Tea is brewed to perfection by senior baristas who hold certification from the European Speciality Tea Association. This certification is a mark of excellence, indicating that the baristas have undergone rigorous training and possess the skills and knowledge to craft the perfect cup of tea.
The dedication to excellence in brewing is a key aspect of At Tea’s mission to provide an unparalleled tea experience. By ensuring that each cup is brewed to the highest standards, At Tea guarantees that customers receive the best possible flavour and quality in every sip. This commitment to the art of tea brewing not only enhances the overall tea experience but also solidifies At Tea’s reputation as a premium bubble tea brand.
“At Tea 2.0” Opens A New Chapter In Bubble Tea
As At Tea celebrates three years in Singapore, the introduction of 2024 marks an exciting new chapter for the brand. This evolution represents a deepening of the values that have made At Tea a beloved name in the bubble tea scene: quality, inclusivity, health, and sustainability. By continuing to innovate and set new standards in the industry, “At Tea 2.0” promises to offer an even more personalized and high-quality bubble tea experience that resonates with the diverse and discerning tastes of its customers.
In a city where bubble tea is more than just a drink, At Tea stands out as a brand that is not only keeping up with the trends but also leading the way in creating a more meaningful and enjoyable tea experience. So whether you’re a long-time fan or a newcomer to the world of bubble tea, At Tea invites you to rediscover the joy of tea, one cup at a time
At Tea has four different outlets spread across the country, at 313@somerset, B2-46/52A, JEM, #B1-15, Eastpoint Mall, #01-04, and at Pasir Ris Mall, #01-30. For more information follow them on Instagram.