A dynamic new space has emerged in the heart of Funan, redefining how athletes and fashion enthusiasts connect. Officially launched on October 1, The Pace is Singapore’s first community hub dedicated to multi-discipline athletes, offering a seamless blend of high-performance sportswear, innovative design, and a vibrant community.

The Pace is the brainchild of Jeri Chua, the ultrarunner and the first Singaporean to qualify for the Ironman World Championship.

Chua, whose impressive resume includes completing gruelling races like the 330km Tor des Géants and the 400km Ultra Trail Gobi Race, channels her dual passions for sports and fashion into every aspect of The Pace. “This isn’t just a store; it’s a space that inspires movement, connection, and artistry,” says Chua. “We wanted to create a haven where individuals can push boundaries or take their first step, all while celebrating the intersection of athleticism and design.”

An Elevated Experience For Athletes And Style Aficionados

Spanning 1,200 square feet, The Pace sets itself apart with a design philosophy that reflects endurance and artistry. Conceptualized by the award-winning WY-TO Group, the interiors blend urban aesthetics with handcrafted elements, embodying the rhythm of movement. Flexible spaces within the store allow for immersive retail experiences and community-driven events, fostering connections among like-minded individuals.

The curated selection of brands at The Pace includes an array of independent global labels, many of which are debuting in Singapore. From Bandit Running’s functional apparel crafted by runners to District Vision’s mindful athletic gear, every item is chosen for its blend of performance and style. Highlights include:

  • TANNUKI: A Japanese brand known for fusing local craftsmanship with modern design.
  • Article One: Specialists in premium eyewear for both sport and lifestyle.
  • norda: Renowned for ultra-durable, high-tech trail shoes.
  • Ciele: High-performance running caps combining form and function.
  • Therabody: Leaders in muscle recovery technology.

The store also features minimalist footwear from Vivobarefoot, sleek running apparel by SOAR, triathlon wear from WYN republic, GPS watches by COROS, and much more.

Exclusive Collaborations And Limited-Edition Drops

A standout feature of The Pace is its emphasis on exclusivity and innovation. Currently headlining is the norda x SOAR collaboration, Komorebi, inspired by the Japanese term for sunlight filtering through trees. The collection’s design reflects this natural interplay of light and shadow, with a signature radial print that evokes movement and depth.

Other exclusive releases include Article One’s partnerships with Mission Workshop and Ciele, offering meticulously crafted, one-of-a-kind eyewear. Looking ahead, the store plans to introduce new brands such as Built for Athletes, renowned for their rugged, high-performance backpacks.

A Space For Connection And Growth

More than just a retail destination, The Pace positions itself as a hub for inspiration and camaraderie. By hosting events and workshops, it seeks to bring athletes and enthusiasts together, fostering a sense of community among those who share a passion for movement and style.

Whether you’re a seasoned athlete or someone taking their first step into an active lifestyle, The Pace offers a welcoming space to discover cutting-edge gear, limited-edition designs, and the support of a like-minded community.

The Pace is open daily from 11:00 AM to 9:00 PM. Visit the store at 107 North Bridge Road, #01-28 Funan Mall. The online store is set to launch by 1 December 2024.