By Brazen Edwards

If you’re an artist looking to showcase your work, there’s still no better place than Instagram. Since its inception, this social media platform has become a hub for artists to show off their paintings, connect with other creatives, and reach a global audience. Its user-friendly interface allows artists to display their artwork in the best light possible and receive instant feedback from followers.

One form of creativity, Digital Art, is quickly taking over Instagram and shaking up the traditional art world. This is artwork created using digital technology such as computers, software, and tablets. 

The Growth Of Digital Art

With the advancement of technology, it’s become increasingly popular and accessible. It has opened up new possibilities for people to create and showcase their work. It also allows artists to experiment with new techniques and styles, expanding the definition of what is considered art. 

This art form is a rapidly growing field and is transforming the way we think about and appreciate art. Many museums and galleries are starting to incorporate it into their exhibitions, which clearly indicates the impact it’s having on contemporary art. 

Digital art is breaking down the traditional barriers of what’s possible and opening up endless opportunities for collaboration and innovation. It’s incredible how artists worldwide can now connect and work together, creating new and exciting projects.

Creating Waves

But with any new movement, there are always concerns. Some critics worry that the popularity of digital art on Instagram has led to a homogenisation of art. They claim that artists conform to popular trends and styles to gain followers and likes. Others worry that digital art’s accessibility and ease of production may lead to a devaluation of art since anyone with a computer and basic software can create and share digital art, especially now with the invention of AI. 

It can be virtually impossible to tell these creations apart. Let’s not forget that the artwork used to train and perfect the artificial intelligence was ripped off from artists without their consent. It’s a tricky moral and legal area. Still, thankfully some artists are now rising up and challenging this in the court system.  

Despite these concerns, the impact of digital art is undeniable. Instagram continues to provide artists with a platform to showcase their work and connect with a global audience, leading to new collaborations and cross-disciplinary projects. It has also opened up new possibilities for marketing and sales in the art world, challenging traditional notions of what constitutes art and how it’s bought and sold (NFTs etc.).

One of the biggest advantages of Instagram is that it helps artists connect with potential clients and buyers without having to be represented by a formal gallery or art dealers. This means they can create full-time, support their families, and sell their work on their own terms. 

It also allows artists to create a community around their work. Many artists have connected with other artists who share tips, advice, and inspiration. This community can be especially helpful for young or emerging artists trying to establish themselves in the art world.

While Instagram provides numerous benefits for digital artists, it’s also a crowded space. So many talented artists are on the platform, making it challenging for new artists to get noticed. However, there are ways to stand out. Artists can create a unique style or subject matter that sets them apart. They can also engage with their audience and respond to comments, which helps to build a community around their work.

Protecting Art Ownership

Another challenge is the risk of copyright infringement, as some users on Instagram have been known to steal images and artwork without permission. This can be especially devastating for artists who rely on it for their livelihood. However, Instagram has implemented measures to combat copyright infringement, such as allowing artists to report content that infringes on their copyright.

The rise of digital art on Instagram has been a game-changer for the art world. It’s given artists a new way to showcase their work and connect with their audience while challenging traditional notions of what constitutes art. While there are concerns about the impact of digital art on the art world, the opportunities and benefits that Instagram provides for digital artists cannot be denied. As the world becomes increasingly digital, we’ll likely see more and more artists turning to Instagram and other digital platforms to display their work. 

With the continued growth of the online art market, it’s clear that digital art is here to stay. Instagram will continue to play a vital role in the growth and development of this brave new digital art world. Whether you’re an artist wanting to show your work or an art lover looking to discover new talent, Instagram is still the place to be. With such a vibrant and supportive community, it’s no wonder digital artists are flocking to Instagram.