Initially launched in 2021 by TiffinLabs as a delivery-only brand, Phat Fingers’ has opened its first brick and mortar outlet at the heart of Singapore’s Central Business District (51 Telok Ayer Street). Touted as Southeast Asia’s fastest-growing Korean fried chicken brand, Phat Fingers has over 32 vrtual storefronts across Singapore, Malaysia and Thailand, experiencing more than 20% growth in revenue month on month.
The launch of this retail outlet serves as an avenue for the brand to strengthen its relationship with its consumers by offering crispy, juicy, and spicy Korean fried chicken to CBD dwellers.
The dishes are priced competitively, with the Yangnyeom Tenders coated in a classic sweet and spicy glaze over juicy and crispy chicken tenders priced at a wallet friendly $9.99 per serving. For those who love their carbs, opt for a K-Rice Bowl with Chicken Poppers (similar to a popcorn chicken) or Cutlet for just $7.99 per serving. The cutlet we tried on the day of tasting was juicy and not oily at all. While my editor enjoyed the aged kimchi that came with the bowl, I would have personally preferred it if it had been the Kimchi Slaw in the bowl instead.
The Kimchi Slaw here is worthy of a special mention. The cold crunchy cabbage is refreshing and well balanced in taste with the addition of kimchi. Definitely a good companion to the fried fare here. The Kimchi Slaw can also be found in the chicken sandwiches.
There are other sides too, but they are also mostly fried, like the Seaweed or Mala Shakers Fries (both $4.50 per serving) . We tried the mala version which was quite addictive, and I was told that the fries here are coated in a batter so they travel quite well. So no soggy fries even when you have to dabao. Personally I would go for plain fries and dip them into the yummy sauces they serve up there.
The carefully curated sauces served here include the soy garlic, honey butter, classic yangnyeom and nuclear spicy. The nuclear spicy is clearly the “star” sauce here. It was not love at first bite for me simply because it was not quite as “exciting” as expected when I bit into the chicken tenders drenched in the sauce. But it actually has a slow burn and had me reaching for both a beer AND a soda, and I was also perspiring profusely towards the end of the tasting session, so it’s safe to say that the nuclear spicy sauce clearly lived up to its name!
The soy garlic and yangnyeom were crowd favourites and easy on the palate. The honey butter was mildly sweet with just a hint of butter but slightly underwhelming for me but I suspect it’s something kids would enjoy.
October 28th marked the grand opening of their first retail outlet, and in celebration, Phat Fingers is giving away $5,000 worth of free menu items, discount coupons and merchandise during the month of November. This includes scoring Psy’s Famous Chicken Burger for as low as $4.99 (U.P. $8.99) on the opening day, along with a Spin & Win Wheel happening every Friday from now till the end of November, where visitors can stand a chance to win free chicken tenders for a whole year!
The first Phat Fingers outlet is located at 51 Telok Ayer St, Unit 01-03 Singapore 048441. The opening hours are from 11am to 9pm every day of the week and is a definite must visit!