As the number one brow brand in Asia, Shu Uemura is well known for its 3D brow expertise that they have tailor made for their asian consumers’ beauty needs. This desire to create the perfect brow goes back to Mr. Shu Uemura’s saying; “the key to beauty is the eyebrows. the lines and colour harmony make the face stand out.”

Fusing this philosophy with the brand’s deep understanding of asian facial features is what makes Shu Uemura’s 3D brow expertise possible with its two brow icons – Hard Formula and the newly innovated Brow Sword Naginata, long loved and relied on for their versatility and sensorial application. 

The newly updated Brow Sword Naginata is a perfect expression of Japanese craftsmanship; now pre-shaped in the shape of a samurai sword, for easier drawing and control.

With a smooth and long lasting formula, the refillable bullet is more eco-friendly, and reduces unnecessary waste, and follows the Japanese minimalism spirit.

Naginata Shape Innovation 

Inspired by the historic ‘naginata’ samurai sword, the distinctive sword shape enables you to point, draw and shade with expert confidence and precision. The sharp tip can be used to define every single hair strand, thick or thin, root to tip, with natural, hair-like strokes, while the slanted edges can be used to fill in gaps, extend the shape and build a soft and realistic texture. This nuanced technique creates an exceptionally flattering, true-to-life finish. 

Long Lasting Professional Performance

– Desirable balance of glide and color payoff

– Easily create smooth strokes with minimal pressure

– Waterproof, sweat-resistant, smudge-resistant and sebum-resistant

– 16-hour lasting power without fading or flaking

– 5 inclusive shades serve even the hardest-to-match asian hair colours

The new Brow Sword Naginata will be available in all Shu Uemura stores at ION Orchard, Bugis Junction, TANGS at TANG Plaza, Takashimaya S.C., Metro Paragon, Isetan Scotts, Sephora, and online at Shu Uemura’s official flagship store on LazMall.