Bloom beautifully, dangerously, loudly, bloom softly, however you need, just bloom.” – Rupi Kaur Women bloom. They bloom in freedom, in beauty, in joy. Every day. The new Furla BLOOM BAG, is an artful addition to the Furla family that draws inspirations from the Japanese art of Origami.

Structured yet versatile, this everyday bag is an embodiment of fine Italian craftsmanship and the creativity of Japanese art. Created entirely in Italy, the Bloom Bag It is made from paper of organic materials, and is biodegradable, and truly beautiful inside out.

The bag is created by hand by some of the best Italian artisans. Strong and resilient, the Bloom Bag is foldable, supple, light and airy with a shoulder chain constructed out of recycled acrylic.

Complex in its simplicity, it reveals its nature slowly, in layers, just like a woman. Beautiful and functional at the same time, this is a bag that was designed carefully, with love. Handbags and women live side by side, together, every day. And a bag is like a shield, an ally, a friend, as well as a repository of secrets, holding personal effects.

The main component of the material is wood pulp from responsibly managed forests with an FSC® (Forest Stewardship Council) certification. The paper is made from organic materials, and is biodegradable under controlled composting conditions, and free of petroleum-derived substances. It is made entirely in Italy and without the use of harmful or toxic chemicals.