Coach announces actor Yoon Chan-young as the house’s first ambassador for Korea. His partnership will include advertising campaigns for leather goods, ready-to-wear and footwear beginning with the Spring 2022 season.

Chan-young’s debut introduces images of the actor in Coach’s Spring 2022 denim Signature ready-to-wear and Hitch backpack.

I’m thrilled to be an ambassador for Coach, a brand that perfectly fits my personal style and inspires me,” -Cha n-young.

Founded in New York over 80 years ago, Coach began as a men’s accessories brand and has built its reputation on leather innovation and craftsmanship. Today, it is a global fashion house defined by a belief that beautiful things, crafted to last encourage authentic self-expression—inspired by the vision of Coach Creative Director Stuart Vevers to reimagine the house’s heritage for now.

Chan-young, a breakout star on the Netflix series “All of Us Are Dead” embodies Coach’s values, championing optimism and the courage to be one’s authentic self.