Sports and lifestyle brand Skechers will be returning for the second edition of Culture Cartel, Asia’s first-of-its-kind all-encompassing street culture convention, from 6 to 8 December 2019.
Event-goers will be able to get a first look at the brand’s three new launches ahead of its official release in stores. These encore collections of the most iconic styles from the 80s and 90s have been updated with today’s hottest design embellishments and colour palettes.
Skechers Energy Collection
In 1999, Skechers introduced the Skechers Energy to the world – with Britney Spears as the face of the collection when it was launched – and it quickly became the footwear brand’s iconic style for both women and men, selling more than 100 million pairs to date.
And now with the chunky sneaker trend back and hotter than ever, the Skechers Energy is returning to commemorate 20 years as the true original of this movement. Skechers has released updated colourways to mark this historic Skechers Energy milestone, bringing together retro style influences with present-day fashion.
Skechers X L.A. Gear Slammer Collection
Fronted by Michael Jackson, L.A. Gear’s basketball sneakers were iconic shoes that represented a generation. Skechers has joined forces with the brand to relaunch the 1988 L.A. Gear Slammer – the first basketball-inspired fashion sneaker created for women.
The new Slammer features the same mid-top retro basketball design, with coloured accents and the vintage-style L.A. Gear print logo, but has been updated to feature Skechers’ memory foam comfort insole.
Skechers Premium Heritage Limited Edition Holiday Collection
Skechers is launching a limited-edition collection of their premium heritage styles, which brings together the brand’s most iconic outsoles – the Energy, D’Lites and D’Lites 3.0, designed to be statement shoes with high-end materials and design details like animal print, tassels and jewels to elevate the styles of signature Skechers outsoles.
‘Skechers Energy Café’ at Culture Cartel 2019
All three encore collections will be exclusively available at Skechers’ all-American diner-inspired ‘Skechers Energy Café’ booth at Culture Cartel 2019 from today till the 8th of December, before its official release, with the Skechers Energy and Premium Heritage Holiday collections available for purchase.
At the booth, event-goers can also show off their energy with activities such as a power hammer challenge and retro diner-themed photo-wall, where they can win Skechers collectibles or even a pair of Energy shoes!