What if I told you that you could build your very own dream bag, from its shape, body, colour, accessories, hardware and more for under $300? Well, thanks to Italian based O bag, you now can.

O Bag recently opened its first flagship store at 313@Somerset. The brand is known for its iconic customisable bags in fun and bold primary colours.

O bag combines its functional design with contemporary aesthetics. Fun and versatile accessories are combined with a range of practical bag shapes in a range of fun colours, allowing you, the consumer the complete freedom of expression with each and every element chosen, in the creation of your very own personalised bag. 

Gladys Koh, Managing Director of D.Grit Pte Ltd, the exclusive and master franchisee of O bag Singapore, says: “O bags are the essential must-have item to bring out your inner chic with a carefully selected range of bags and versatile accessories to cater to the confident woman on the go. Transition your O bag from the beach to the boardroom with just a simple switch of accessories. Press Bold, fun and happy colours will add a finishing touch to any look, and with the option to customise each bag to a personal preference, we hope that each bag will mirror a person’s individual style.” 

With the brand’s focus on providing affordable and trendy bags made from high quality materials, O bags are made from food-safe Silicone and XL Extralight®, a coloured, flexible, strong and light expanded foam material that can be moulded into a variety of shapes. These materials are compliant with food safety regulations, are completely non-toxic, odourless, tasteless, and resistant to water, ageing, and high temperatures. The O bag is a perfect essential item for the contemporary woman on the go.

The O bag product range is not just limited to bags. It also includes watches, sunglasses, bracelets, shoes and homeware and is distributed in more than 50 countries worldwide. 

O bag, is a strong advocate of sustainability and environmental awareness and have subscribed to LAV’s Fur Free Alliance since 2016 and have not used any real fur in its collections since then. O Bag is now included in the list of Fur Free Retailers, a coalition of companies that use only faux fur. 

The materials used to create the bags and accessories do not contain environmentally harmful solvents. O bag was the first brand in Italy to develop the concept of modularity and customisation of fashion accessories to make them long-lasting over time, renewable and reusable. Each bag component is manufactured with only recyclable and highly durable materials, making each O bag a perfect statement for a social good. 

The O bag is ridiculously affordable. Even if you went totally crazy with the accesories and piled everything on, it’s unlikely that it would cost more than $400. Don’t believe me? Let me give you can example of how the pieces are priced: the price for the O bag body – which is the base for all the bags and comes in a number of shapes, sizes and colours – starts from $28 for the O pocket body and goes up to $125 for the O Double body. The trimmings and inner bags are priced from $51 – $79, and the bag flaps for the O pocket and O glam bags range from $41 – $69. The Handles which come in either Rope, Chain, Plexi Glass, Faux Leather and Faux Rex Rabbit range from $22 to $79, while the eco bamboo handle for the O glam bag is priced at $95.

The full range of products is available at the O bag store which is located at 313@Somerset # 03-14. 

Do I think the O bag store is worth a visit? Most definitely! Just expect to spend nothing less than an hour there, deciding on the perfect body, colour, shape, size and accesories to make your dream bag a reality.