Singapore’s First Protein Ice Cream has just hit our shores! This delicious range of low fat, low carb, low calorie and low sugar ice cream, aims to promote and support a healthy lifestyle. So now you can have your ice cream and eat it too!

WOAH! is a local-made handcrafted artisanal ice cream brand that is chockful of premium ingredients and high in nutrition and is available in six flavours – Chocolate, Salted Caramel, Strawberry, Vanilla, Peanut Butter and Cookies & Cream, with new flavours like Matcha, Red Bean, Latte and Milk Tea in the works.

What started as a homemade recipe by founder Edward Foo for his mum who suffered from Acute Myeloid Leukemia in 2017, turned into an opportunity to share his creation with the masses. Edward found a lack of appealing protein rich food choices for his mum who was undergoing chemotherapy. With her loss in appetite, he wanted to provide her with a healthy option that was tasty but would also fulfill her dietary needs to promote recovery and that is basically how WOAH! was born.

WOAH! protein ice cream is high in protein – an important building block for almost every part of our body, from our blood, hair, cartilage and nails. It contains a powerful branched-chain amino acid (BCAA), L-Leucine which is necessary to stimulate protein synthesis and assists with building muscle mass. It may even help with weight and fat loss and works best under metabolic stress. It is burned by the muscles as fuel and is especially beneficial for older people.

Filled with other premium ingredients, WOAH! is high in minerals like calcium and iron, and has low sugar and calorie content. It is vegetarian and gluten-free with its nutrition profile carefully curated to suit young school going children to elderly seniors, fit active individuals to hospital patients.

WOAH! ice cream is priced at $24 for a tub and is available at Marina One, 5 Straits View (Marina One The Heart), #B2-17 Raffles Place, 5 Raffles Place (Raffles Place MRT Xchange), #B1-19.

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