Supreme, the mega-hyped streetwear giant that’s been branded onto everything from $1,800 luggage to German harmonicas and even bricks—yes, bricks—officially has the most powerful logo in the world. 

The news comes from data compiled by online fashion retailer Lyst.

Thanks to collaborations with BEAMS, Timberland, Beauty & Youth and END, Champion secured the runner-up spot. FILA, Prada and Fendi rounded out the top five.

Check out the brands with the top 10 most powerful logos below: 


  1. Supreme
  2. Champion
  3. FILA
  4. Prada
  5. Fendi
  6. Gucci
  7. Kappa
  8. Versace
  9. Louis Vuitton
  10. CELINE