According to Chief Executive Officer Cees ‘t Hart, they’ll be using a substance akin to dots of “chewing gym” to keep the cans grouped, instead of the plastic web that traditionally holds cans together in their six-pack constellations.
They tried out 40,000 different variations of glue before settling on the chewing gum variation.
The glue loses its adhesive property after the cans are separated so the can doesn’t stick to one’s hand.
The new packaging will be rolled out in the U.K. and Norway this October, with other countries following over the years.
It’s estimated that through the approach, 1,200 tonnes of plastic will be saved annually, which is the equivalent of 60 million plastic bags.
Carlsberg also used their recent announcement to introduce a new coating for recyclable beer bottles, with the extra protection doubling their lifetime. And the brewer will use a new cap that removes the oxygen left in the top of a filled bottle so it keeps fresh for longer. Other initiatives include a new environmentally friendly ink for its beer labels.