There is a quiet magic in watching a garden grow, a sentiment of patience, care, and the gentle unfolding of something beautiful. This May, homegrown jewellery label By Invite Only captures that essence as it reunites with an old friend. The brand-new Blooming with miffy collection is set to launch on this May 2026, coinciding with a major milestone: the grand opening of the brand’s new flagship store at Raffles City Shopping Centre.
The eight-piece capsule is an ode to the whimsical world of Dick Bruna’s iconic rabbit, reimagined through a lens of sophisticated nostalgia. Available in gold, silver, and rose gold finishes, the collection moves away from bold statements, opting instead for the “dainty jewellery” aesthetic that has become a hallmark of the brand.
The Art of the Mismatched Earring
One of the standout trends within this collection is the celebration of asymmetry. The miffy Abloom Studs ($98) are designed specifically for those with multiple piercings, intended to sit across the first and second lobes. The set pairs a petite Miffy motif, sparkling with aurora borealis cubic zirconia, with a lone wildflower. Similarly, the miffy Petal Studs ($98) and miffy Petal Huggies ($69) offer a playful balance, mixing prismatic stones with floral silhouettes for a look that feels curated rather than forced.
For those who value versatility, the miffy Reversible Huggies ($89) are a clever addition. Featuring two expressive Miffy faces, they can be flipped to suit your mood, a subtle nod to the character’s enduring charm.
Floral Narratives for the Wrist and Neck
The collection extends beyond earrings to include pieces that anchor an everyday outfit. The miffy Posy Necklace ($89)and its matching Posy Bracelet ($89) act as a “harmonious duo,” featuring station-style charms that catch the light without overpowering the wearer.
However, the true showstopper for collectors is likely to be the miffy Tulip Bracelet ($109). Inspired directly by Miffy’s garden, it features intricate mother-of-pearl tulip charms, offering a lustrous, organic texture that contrasts beautifully against the metallic links. For a more customisable approach, the miffy Bouquet Charm Necklace ($129)allows the wearer to add or remove charms, adapting the piece to the occasion.
Exclusive Launches and Celebrations
To mark the launch and the Raffles City flagship opening, By Invite Only is offering a tiered gift-with-purchase. From now until 3 June 2026, customers who spend a minimum of $150 (including at least one item from the new collection) will receive a complimentary Sage Lipstick Pouch (worth $69).
For those who prefer shopping from home, a Shopee-exclusive Daffodil colourway of the pouch will debut on the brand’s Official Mall on 11 May 2026.
Whether you are a lifelong Miffy fan or simply a lover of delicate, thoughtful design, this collection serves as a reminder that the most meaningful things in life often unfold in their own time, much like a flower in a well-tended garden.