JOWAE (pronounced Tcho-ah-way) inspired by the Korean word “harmony” was created to provide sensitive skin with a natural and gentle skin care option against daily aggressors like pollution, UV exposure and stress.

In fact, 93% of the ingredients in JOWAE are of natural origin and they claim to have 0% paraben, phenoxyethanol, silicone, mineral oil and ingredients of animal origin, making it particularly safe for those with sensitive and intolerant skin.

Jowae prdcts
Lumiphenols are combined with the power of Asian medicinal and traditional plants in JOWAE

The key ingredient in all of JOWAE’s products is its Lumiphenols, a medicinal succulent that is well known for its ability to survive in extreme conditions. By harnessing the benefits of these Lumiphenols, JOWAE has enhanced the plant’s protective abilities to create an extensive range of natural skin care products.

Jowae single
Soothing Cleansing Milk $24

The products are affordably priced between $8 – $58 and consists of quite a vast range of skin care products for every age group.

JOWAE is available at: My Beaute Paris Ion • My Beaute Paris Parkway Parade • Robinsons The Heeren • Robinsons Raffles City • Robinsons JEM • Metro Centrepoint • Metro Paragon • Metro Causeway Point • Guardian

And online at: Lazada, Redmart, Shopee, Zalora, Zilingo.

At the Jowae sg launch 29.8.18
Lifestyle Collective’s Editor Kristen (Left) at the JOWAE media launch at Parkway Parade