Swatch was the talk of the town in the 90’s. The funky colourful watches were on the wrists of every young adult, teen and preteen. Limited designs by the Swiss brand were coveted among collectors and new designs were frequently touted as the IT item of the season.
Swatch has managed to stay in the game though the years by constantly reinventing itself to remain relevant.
Its new launch, the SKIN Irony Collection, is a clear departure from its trendy and loud 90’s designs.
The new collection is classy and wearable, targeted at a more mature audience. The metallic designs are elegant and would not look out of place in a business setting.
The watches in the collection are just 5.8mm thick and are the first metallic version of its slimmest watch line.
The Swatch SKIN Irony collection comes with eight brand new models, featuring meticulously brushed and polished stainless steel wrapped in vintage-feeling metals. Straps are made of rough and classic leather as well as soft silicone.
SKIN Lingot (SGD $279)
Arguably the most eye-catching design in the collection. Adjustable Gold-coloured polished stainless steel bracelet, with a sun-brushed gold-coloured face.
SKIN Pole (SGD $230)
Adjustable polished stainless steel bracelet, with a sun-brushed silver coloured face.
SKIN Noir Iron (SGD $209)
Solid black silicone bracelet with a white matte face, hands with superluminova.
SKIN Brushed (SGD $209)
Dark brown leather bracelet with a black matte face, hands with superluminova.
SKIN Alliage (SGD $215)
Black nubuck synthetic leather bracelet, with a black matte face with silver-coloured Swatch sparkles
SKIN Doree (SGD $215)
Solid white silicone bracelet, with a sun-brushed silver coloured face with gold-coloured Swatch sparkles
SKIN Spring (SGD $209)
Silver-coloured print on a solid blue silicone bracelet, with aluminium brut light gray face.
SKIN Blue Iron (SGD $209)
My personal favourite. White print on a dark blue silicone bracelet, with a sun-brushed blue face is understated and casual chic at its best.
Swatch SKIN Irony is now available in-stores.