UNIQLO announced that it will begin rolling out its special KAWS x SESAME STREET UT (UNIQLO T-shirt) collection on the 29th June this year. Items will be available at all UNIQLO stores and the collection showcases contemporary artist KAWS’s uniquely whimsical take on our favourite childhood characters from the international children’s television series.
The UT range features carefully selected examples of celebrated pop culture graphics from around the world, transforming T-shirts into canvasses of art expressing the individuality and tastes of wearers.
KAWS initiated the idea of this special collection, which features graphics of iconic Sesame Street characters such as Big Bird, Elmo, and Cookie Monster. The range will be available in 23 colours and patterns for people of all ages.
Unisex items for adults will be in sizes XS through 2XL and will retail at $19.90. The 2XL size will be available only through the online store. Children’s items will be sold in sizes 100 through 150 at $14.90.
KAWS engages audiences far beyond the museums and galleries in which he regularly exhibits. His prolific body of influential work straddles the worlds of art and design to include paintings, murals, large-scale sculptures, street art, graphic and product design.
Over the last two decades KAWS has built a successful career with work that consistently shows his formal agility as an artist, as well as his underlying wit, irreverence, and affection for our times. The nature of his work possesses a sophisticated humour and thoughtful interplay with consumer products and collaborations with global brands. He often draws inspiration and appropriates from pop-culture animations to form a unique artistic vocabulary for his works across various mediums.
Now admired for his larger-than-life sculptures and hard-edge paintings that emphasise line and colour, KAWS’ cast of hybrid cartoon and human characters are perhaps the strongest examples of his exploration of humanity. KAWS has been exhibited at the High Museum, Brooklyn Museum, Yorkshire Sculpture Park in England, and the Modern Art Museum of Fort Worth, and Yuz Museum in Shanghai. His first collaboration with UNIQLO for the spring/summer 2016 UT line was an international hit.