Japan’s No.1 facial cleanser brand SENKA unveiled their range of reformulated cleansers at a Senka and Anessa joint event last week. The upgraded cleansers now include a new, unique ingredient developed by Shiseido, known as Aqua-In-Pool, which boosts moisture retention in the skin and reinforces the skin’s barrier function.
The three Key Ingredients that set Senka cleansers apart from the others are:
1) Naturally Derived Japanese Silk Cocoon Essence – ‘Hydrolyzed silk’ from the centre of the cocoon is added to the original white cocoon ingredient ‘Sericin’. This doubles the power of white cocoons in locking in moisture. The resilient microfoam, with high moisture-retaining properties, works as a cushion to protect skin while removing impurities from deep within, leaving skin smooth and silky.
2) Double Hyaluronic Acids – Two types of Hyaluronic Acids provide high moisturising action. Sodium Acetylated Hyaluronate prolongs the moisturising effect on skin while Sodium Hyaluronate hydrates and enhances skin softness.
3) The all new Aqua-In-Pool – Functions as a moisturising component. Also acts like an oil to prevent moisture from evaporating. It also reduces pore size and wrinkles.
Senka Perfect Whip Facial Cleanser $7.90/120g This has been Japan’s No.1 facial cleanser for eight consecutive years. The rich and dense foam envelopes skin and gently cleanses the face without stripping skin of moisture. The dense foam penetrates pores easily because of its finer cleansing particles and provides a deep cleansing experience. Great for all skin types.
Senka Speedy Perfect Whip Facial Cleanser $13.90/150ml This is convenience in a pump bottle. No need to foam up manually anymore. Just pump and out comes the dense foam. This “auto-foaming format” is great for lazy people like me.
Senka Perfect White Clay Facial Cleanser $7.90/120g Contains mineral-rich White Clay to effectively remove dead skin cells and dirt trapped in pores.
Senka Perfect Whip Collagen-In Facial Cleanser $8.90/120g This new cleanser is enhanced with 60% Beauty Serum and Collagen, which increase skin elasticity and defend it against signs of ageing.
The SENKA Perfect Whip range will be available at Watsons, Guardian, FairPrice, Welcia-BHG, Lazada & Redmart from June 2018 onwards.
“Smart” Sunscreen anyone?
With 100 years of Shiseido’s research and development in UV rays behind the brand, Anessa has been Japan’s No.1 sunscreen for 17 years.
As we all know, most sunscreens slide off the skin with friction and can get “washed off” or thinned out when exposed to water and perspiration. Anessa however, uses Aqua Booster EX Technology to redistribute the film of sunscreen on skin when it comes into contact with moisture for better UV protection. So the wetter, the better!
Anessa also revealed during the launch that the brand’s Perfect UV Sunscreen Skincare Milk contains plate-shaped powders that adhere closely to skin to form a smooth veil, so it is friction-resistant too.
Besides being sweat, water and sand resistant, all Anessa Perfect UV Sunscreens have also been upgraded with a whopping 50% of extra skincare ingredients to moisturise and nourish the skin – so if you’re in a hurry, you can just wear it on its own.
Anessa Perfect UV Sunscreen Skincare Milk SPF 50+ PA++++ $39.90
Upgraded formula with Aqua Booster EX Technology and friction-resistant, plate-shaped powders to enhance staying power.
Anessa Perfect UV Sunscreen Skincare Gel SPF 50+ PA++++ $32.90
This sunscreen has a dewy, gel texture so it is great as a primer and makeup base too.
Anessa Whitening UV Sunscreen Gel SPF 50+ PA++++ $32.90
Suffering from uneven skin tone and pigmentation issues? This sunscreen contains a unique brightening essence, which suppresses melanin production to prevent dark spots and freckles.
Anessa Perfect UV Spray Sunscreen Aqua Booster SPF 50+ PA++++ $30.90
Spray format that can be used on the face, body, hair and over makeup. The non-sticky texture is also sand-resistant, making it a perfect companion for a day out at the beach!
All Anessa Perfect UV Sunscreens are now available at selected Watsons, Welcia-BHG, BHG and Don Don Donki.