Few aromas trigger instant, comforting nostalgia quite like walking past a Famous Amos outlet in a shopping mall. That rich, buttery, freshly baked chocolate chip scent has been a staple of after-school treats and weekend jaunts for as long as most of us can remember. But what happens when you take those timeless, crunchy heritage bites and collide them head-on with Singapore’s most viral snack trends?

Enter the brand-new SGFR × Famous Amos collaboration. Homegrown trending treat purveyor SGFR has joined forces with Famous Amos Singapore to reimagine the classic American-style bite into two distinct creations: thick, ultra-decadent Dubai Chewy Cookies and malt-dusted Milo Dinosaur SGFR Cookies.

Naturally, we had to put our sweet tooth to work to see whether this mash-up lives up to the hype.

The Stars of the Show: The Dubai Chewy Cookies

If your social feeds have been taken over by the Middle Eastern dessert sensation featuring pistachio, cream, and shredded toasted pastry, this one was made for you. SGFR has applied its signature chunky, soft-baked format to two iconic Famous Amos recipes, stuffing each with a rich, creamy centre and crisp roasted kataifi.

  • Original Chocolate Chip: This is familiar comfort turned right on its head. The outside gives you that signature, caramelised brown-sugar cookie dough studded with classic Famous Amos semi-sweet chocolate chips. Bite through the chewy shell, however, and you hit that luscious, creamy kataifi core. The toasted pastry strands add a delightfully distinct, crackly texture that cuts through the buttery dough, keeping it from feeling too heavy.
  • Double Chocolate Chip & Pecan: If you are a committed chocoholic, this is the one to gun for. It is dark, fudgy, and intensely cocoa-forward, generously packed with chocolate morsels and nutty toasted pecans that add an earthy snap. With the creamy filling nestled inside, every mouthful delivers an addictive contrast of textures: chewy exterior, silky centre, and double the crunch from the nuts and shredded pastry.

Pro Tip: Do not skip the microwave step! Pop either of these cookies into the microwave for just 6 to 7 seconds before you dig in. The chocolate melts just enough to give you a warm, gooey pull while the creamy centre turns wonderfully silky against the warm pastry crunch. It takes the bake from good to downright sinful.

The Nostalgic Snack: Milo Dinosaur SGFR Cookies

While the Dubai cookies are heavy hitters best tackled with a cup of black coffee, the Milo Dinosaur SGFR Cookies are dangerously easy to polish off by the handful.

Instead of a dense chew, these bite-sized nibbles are light, crisp, and airy. Generously coated in a dusting of malty Milo powder, they deliver a snappy crunch followed by that unmistakable, nostalgic chocolate-malt kick every Singaporean grew up on. They are not cloyingly sweet, making them an ideal afternoon desk snack to graze on between meetings.

Where to Grab Them

Before you head out, do take note of where each treat is stocked, as the two creations are sold at different spots:

If you have your sights set on the Dubai Chewy Cookies (available in both Original Chocolate Chip and Double Chocolate Chip & Pecan), you will find them exclusively across all SGFR outlets islandwide. They are priced at $8 for a single piece or $20 for a set of three.

Meanwhile, the crisp Milo Dinosaur SGFR Cookies are available at all Famous Amos Singapore outlets. These come in bagged portions starting from $6.80 for 100g, $13.00 for 200g, $19.20 for 300g, and $25.40 for 400g.

Whether you are in the mood for the warm, gooey, multi-textured decadence of the Dubai-inspired cookies or a nostalgic tin of malty, snappy bites, this collaboration strikes that sweet spot between retro familiarity and modern fun. Grab a few friends, warm up the Dubai cookies, and prepare for a very indulgent afternoon.