If you grew up hanging out at cafés after school or ducking into air-conditioned corners to escape the afternoon heat, chances are a purple straw and an icy blended cup were somewhere in that picture. This October, The Coffee Bean & Tea Leaf is throwing a massive birthday bash, and the milestones run surprisingly deep.

Globally, the brand is turning 63. Here in Singapore, it has been 30 years since opening its very first Asian outpost back in 1996. To top it off, it marks four whole decades since the chain pioneered the Ice Blended®—the world’s very first frozen coffee creation.

To say thank you to long-time fans who have journeyed with them over the decades, the café is bringing back an undisputed legend from the vault: the Black Forest Mocha Ice Blended®—and letting members sip it at a hefty 63% discount.

Cake in a Cup, Birthday Style

Affectionately described as “cake in a cup”, this nostalgic crowd-pleaser blends rich mocha with sweet maraschino cherries and crunchy chocolate-coated espresso beans.

For the 63rd anniversary edition, they are dressing it up like a proper party. The drink comes crowned with chocolate curls that look just like confetti, and you can stick to the classic whipped cream or upgrade to a brand-new, decadent chocolate whipped cream.

How to Snag Your 63% Off

The headline perk is straightforward, but it is available for a limited run from 8 to 21 October 2026.

Here are the details at a glance:

  • The Deal: 63% off a regular or large Black Forest Mocha Ice Blended®.
  • Where to Find It: Islandwide across all Singapore stores, excluding airport terminals (Changi Airport, Jewel), Sentosa, and Beanstro.
  • How to Claim: Simply download the Coffeebean SG Rewards app. Existing members will find the voucher loaded into their account, and newcomers will get one upon signing up (limited to one voucher per person).

Sneak Peek: Collectable Totes and Patches

The celebrations don’t stop at sweet treats. Coffee Bean is also dropping a limited-edition merchandise collection at selected outlets to mark the occasion, and we had an absolute ball personalising our tote with embroidered patches and gems!

Shoppers who spend a minimum of $30 in a single receipt can get their hands on a complimentary canvas tote bag complete with an embroidered patch pack to customise it. If you enjoy a bit of DIY flair, keep an eye out as the month progresses—fresh patch designs will be released in waves so you can collect, swap, and iron on your favourites while stocks last.

Take Home a Custom Sketch: Complimentary Live Caricatures

If you fancy a creative keepsake to commemorate the occasion, pop by Coffee Bean’s JEM outlet on Sunday (yes, that’s today), 18 October 2026, from 3:30 pm to 6:30 pm. Customers can enjoy complimentary live caricature sessions helmed by talented local artists @james.ek and @faizalcaricatures, who will be on hand to capture your personality in a charming, personalised sketch to take home alongside your icy drink.

Win a $63 E-Gift Card: Scribble, Share, Tag

If you find yourself lingering at a café table with drink in hand, Coffee Bean has added a playful little contest to the anniversary mix: Scribble. Share. Tag.

All you need to do is grab one of their store napkins, jot down or doodle what’s making you feel like a winner that day (“Today’s Worth Celebrating Because…”), snap a quick photo, and share it on your Instagram Story. Tag @coffeebeansgwith the hashtag #CBTL63Anniversary before the contest closes on 25 October 2026 for a chance to walk away with a $63 E-Gift Card.

Whether you are popping in for an afternoon pick-me-up or reliving fond memories from the nineties, it is hard to say no to an iconic frozen classic—especially when it comes at more than half price!