Singapore is well known for its relentless work schedules, so much so that conventional gym routines often feel less like self-care and more like an added chore. Crowded workout floors, loud group classes, and restrictive dietary trends frequently leave busy city dwellers caught in a cycle of starting over.

Southeast Asia’s largest premium personal training brand, MOVE Private Fitness, has officially arrived in Singapore to offer an antidote to that exhaustion.

Founded in Melaka, Malaysia, in 2020 by Justin Foo and CJ Lee, the brand has scaled across the region with 25 studios operating throughout Malaysia, Thailand, and Singapore. Having guided over 4,000 clients and accumulated upwards of 1,700 five-star reviews, MOVE enters the local market with two dedicated locations: Tanjong Pagar (120 Tanjong Pagar Road) and River Valley (42 Zion Road).

Training Without the Gym Floor Clutter

The core premise behind MOVE is straightforward: genuine privacy and absolute personalisation. Unlike traditional commercial facilities, you will find no drop-in crowds, shared equipment queues, or packed studios. Every session is strictly one-to-one and booked by appointment.

For many time-poor professionals—or those who find standard gyms intimidating—this model provides a distraction-free environment where every minute of training is tailored to individual capability and schedule constraints.

“We built MOVE because we felt personal training could be much more personal,” explains co-founder Justin Foo. “The goal isn’t to help people constantly start over. It is to help them build a body and a lifestyle they can rely on for years.”

The ‘Move Well, Live More’ Philosophy

Rather than treating exercise in isolation, the studio operates on an overarching framework addressing four interconnected pillars:

  • Movement: Progressive, technique-first strength training that evaluates individual biomechanics before adding load, ensuring longevity and injury-free progression.
  • Nutrition: Pragmatic, manageable dietary adjustments tailored around dining out, business travel, and client entertainment, avoiding unrealistic restrictions.
  • Recovery: Structured management of sleep, stress levels, and inter-session fatigue to ensure that intensity builds strength rather than burnout.
  • Lifestyle: Daily ergonomic and restorative habits that mitigate long hours spent sitting at a desk.

“We don’t want fitness to become another source of pressure,” notes co-founder CJ Lee. “We want to understand what is happening in someone’s life, what they want their body to be capable of, and then build something that works for them. Sometimes that means pushing harder. Sometimes it means recovering better. The important thing is that it is sustainable.”

Whether clients are pursuing post-injury rehabilitation, general strength, athletic performance, or improved stamina, aesthetic improvements are treated as natural outcomes of sustainable vitality rather than punishing regimens.

Looking Ahead

MOVE’s Tanjong Pagar and River Valley outposts mark only the initial phase of its local presence. The brand plans to expand its footprint with additional studios across Singapore over the coming year, widening access to private coaching for professionals throughout the city.

For bookings and further details on the studio’s holistic coaching programmes, visit moveprivatefitness.com.