Finding footwear that looks effortlessly pulled together without punishing your footsies by mid-afternoon remains one of modern dressing’s perpetual hurdles. We have long championed homegrown label prettyFIT in our pages; having put their designs through their paces in past reviews, we know first-hand that the brand has built a genuine reputation for delivering thoughtfully constructed, affordable shoes that never scrimp on comfort.
Naturally, when word landed that the label was partnering with the very talented, not to mention fashionable media personality Sonia Chew, our editorial radar perked up.
Known for her irrepressible energy on 987FM and an innate eye for streetwear-meets-tailoring balance, the presenter is stepping into design for the very first time. Titled “On Air. Off Air. On Point”, the three-silhouette capsule bridges the gap between high-tempo professional life and off-duty downtime.
Cleverly, Chew turned to her musical roots behind the console for inspiration, naming each style after a pop heavyweight whose sartorial attitude informs the silhouette: British soul-pop titan RAYE, brat-pop instigator Charli XCX, and the unapologetically casual Billie Eilish.
Here is an insider look at the collection which launched islandwide yesterday.
The Charli Flats: A Feisty Take on Balletcore
The ballet flat shows no sign of loosening its grip on the sartorial zeitgeist, but the Charli Flats ($83.90) offer a welcome detour from the ubiquitous, saccharine pink satin slipper.
Drawing on the grungy yet coquette charm associated with Charli XCX, this square-toe Mary Jane splices buttery cow leather with delicate criss-cross satin straps accented by buckled hardware. Crucially for those on their feet from dawn until desk drinks, the interior is fitted with a cloud-soft memory foam footbed that takes the ache out of city pavements.
Offered in three dessert-toned colourways—a rich Mocha Tart, a deep crimson Cherry Pie, and an understated Crème Brûlée—they pair just as naturally with slouchy raw-hem denim as they do with pleated mini skirts and ribbed ankle socks.
The Raye Sandals: Red Carpet Glamour That You Can Actually Walk In
If your calendar is filling up with gallery openings or autumn weddings, the Raye Sandals ($79.90) are built for precisely those grand entrances.
Channeling the classic, old-school Hollywood sultry aesthetic of singer RAYE, this open-toe mule sits atop an architectural 8-centimetre fluted heel. Stiletto wearers will know that height often comes at an agonising cost, but prettyFIT has incorporated ample cushioning along the sole, while slender double vamp straps anchor the foot securely.
The palette feels fresh rather than formal: choose from a pastel Blueberry Mochi, a soft Lemon Chiffon, or a velvety Espresso Martini brown. Wear them to ground fluid slip dresses or let them peek out from the hem of floor-skimming wide-leg trousers.
The Billie Sneakers: Off-Duty Cool with a Personal Twist
Rounding out the lineup are the low-profile Billie Sneakers ($89.90), a direct nod to Billie Eilish’s signature skate-and-street sensibility.
Streamlined and retro-inspired, the trainer is designed for weekend errands, park strolls, and matcha runs. What sets this pair apart is its tactile, customisable appeal: each sneaker comes with two sets of contrasting dual-tone laces, a discreet embossed “S” monogram, and an assortment of detachable silver charms. Wearers can clip playful trinkets—including miniature headphones, stars, and microphones—directly onto the eyelets to build their own bespoke look.
The trainers arrive in two grounded, wear-with-everything shades: Panna Cotta (supplied with striking red and clean white laces) and Burnt Caramel (complemented by earthy brown and forest green options).
The Verdict
Capsule collaborations between high-street names and media tastemakers can sometimes feel perfunctory, but this collection demonstrates genuine consideration for how modern women actually move through their day. By pairing prettyFIT’s reliable, pressure-relieving shoe engineering with Chew’s crisp, trend-savvy sensibilities, the range hits that sweet spot of high style with real-world mileage.
The Sonia Chew x prettyFIT “On Air. Off Air. On Point” capsule launched across prettyFIT boutiques island-wide and online yesterday. Sizing runs from EU 35 to 40 across the flats and sandals, and up to EU 41 for the sneakers, and if you love them as much as we do, I recommend rushing down to one of their stores to grab yourself a pair (or three), before they sell out!