There is a shift happening in Singapore’s fast-casual dining scene, and it is all about embracing the unfiltered joy of comfort food. Domino’s Pizza Singapore has officially entered a new era with the launch of its refreshed brand identity: “Unbox Your Cravings”.
Moving away from the traditional idea that pizza is strictly reserved for weekend parties or formal gatherings, this new philosophy celebrates the spontaneous, everyday moments when hunger strikes. Whether you are deep into a late-night gaming session, binge-watching your favourite series, or powering through a midnight study sprint, the message is simple: life is too short to ignore your cravings.
Alongside a vibrant, completely redesigned packaging suite that brings this philosophy to life right at your doorstep, the brand is backing up its bold look with a major menu innovation.
Enter the Thick Crunch™ Pizza: A Corner-to-Corner Feast
To mark this milestone, Domino’s is introducing the all-new Thick Crunch™ Pizza, the brand’s very first rectangular offering in Singapore.
Inspired by classic Detroit-style pizzas, the Thick Crunch™ line-up swaps the traditional round pie for a thick, incredibly fluffy dough base that boasts an airy centre and a brilliantly crispy bottom. The real highlight, however, sits at the edges. The pizza features caramelised red cheddar crust borders, ensuring a deeply savory, crunchy bite right up to the very last millimetre.
Crucially for those who dislike being left with empty crusts, it is the first Domino’s pizza engineered to completely fill the box, leaving absolutely no wasted space.
Three Indulgent New Flavours
The Thick Crunch™ crust is debuting across three distinct varieties, blending familiar favourites with indulgent new twists:
- Thick Crunch™ Mac & Cheese: Making a highly anticipated return as a fan-favourite flavour, this option layers creamy macaroni and cheese with a rich cheddar sauce and melted mozzarella over the signature fluffy base. It is the ultimate carb-on-carb comfort food experience.
- Thick Crunch™ Aloha Salsa Chicken: A zesty take on a classic profile, combining succulent shredded chicken and juicy pineapple chunks with Domino’s signature pizza sauce, all elevated by a tangy salsa drizzle.
- Thick Crunch™ Cheesy Beef Pepperoni: An upgrade to the timeless staple, layering traditional pizza sauce with a rich cheddar cheese sauce and mozzarella, topped generously with 24 individual pieces of savoury beef pepperoni.
Limited-Time Pricing and Launch Deals
The Thick Crunch™ Pizza range is available across all 46 Singapore outlets for a limited window, with prices starting from $19.95. Orders can be placed immediately via the official app, online website, or over the counter for dine-in, delivery, or self-pickup.
To celebrate the rollout, a series of promotional deals have been introduced:
| Offer Type | Promotion Details | Availability & Terms |
|---|---|---|
| The $1 Launch Special | Get a Thick Crunch™ Pizza for just $1 when you purchase any Regular Pizza at $25.90. (Use Code: 145652) | Valid from 2 to 16 June 2026 |
| In-Store Exclusive | Buy 1 Thick Crunch™ Pizza and receive 2 complimentary bowls of Mushroom Soup. | Walk-in / Over-the-counter only |
| Combo Meals | Specially priced group bundles including Shared, Feast, or Party Meals. | Starting from $26.67 |
Whether you want to sample the caramelised cheese edges for yourself or simply need an excuse to satisfy a midnight hunger pang, the new menu is officially live across the island.