Seventeen years is a significant milestone for any brand, but for Domino’s Pizza Singapore, the celebration isn’t just about looking back at nearly two decades of deliveries, but about looking outward. This month, the pizza giant is turning its anniversary into a vehicle for community support, blending a classic deal with a meaningful cause.
From 4 – 25 May 2026, the brand is rolling out its exclusive 17th Anniversary Combo. For a flat $17, customers can tuck into a Large Pizza, a warm bowl of Mushroom Soup, and two cans of Fuze Tea Jasmine Green Tea. It’s a nostalgic price point that feels particularly welcome in today’s economic climate, but the real value lies in the “why” behind the offer.
A partnership with purpose
Building on the “Domino’s for Good” initiative launched in April last year, the brand has deepened its ties with MINDS (formerly known as the Movement for the Intellectually Disabled of Singapore). For every anniversary combo sold, a portion of the proceeds will be donated directly to the organisation.
The focus of this partnership is specifically aimed at caregivers, the often-unsung heroes who provide lifelong support to persons with intellectual disabilities. By channeling funds into these essential support systems, the initiative aims to enhance the quality of life for families and advocate for a more inclusive Singaporean society.
Nicholas Pang, Country Manager of Domino’s Singapore, noted that the anniversary is a reflection of the people who have shaped the brand’s journey. “In today’s climate, we know many are facing real challenges, and we want to do something that truly matters,” he shared. He emphasized that the initiative is designed to offer value to customers while simultaneously giving back to caregivers who “quietly and tirelessly give so much of themselves every single day.”
Echoing this sentiment, Sophia Lim, Director of Strategic Communications and Engagement at MINDS, expressed gratitude for the continued collaboration. She noted that the initiative is vital for raising awareness and strengthening the mission of providing lifelong support and advocacy for greater inclusion.
The $17 anniversary deal is available on weekdays (Mondays to Fridays) throughout the campaign period, excluding public holidays and their eves. While the base price covers a Large Pizza, those looking to customize their order with premium toppings or crust upgrades can do so with a standard surcharge.
Whether you are dining in, picking up a treat on the way home, or ordering a midday office feast, you can access the deal via the Domino’s Singapore app or their official website. It’s a rare opportunity where a simple lunch choice contributes to a much larger, collective act of giving.