In Singapore’s sweltering weather, finding a sunscreen that doesn’t feel like a heavy mask is a struggle, particularly for men. Sebum, perspiration, and the dreaded “white cast” often lead many to skip protection entirely. However, suncare giant ANESSA is set to shift that narrative with the official launch of its Multi-Control UV Sunscreen Gel on 1 May 2026.

To celebrate the release, the brand has taken over Bugis Junction (Hylam Street) with its ‘Suncare for Every Moment’ roadshow, running from 20 to 26 April 2026. This immersive space allows visitors to experience the “future of matte” firsthand before it hits the shelves nationwide.

The Science of Matte: 12 Hours of Freshness

The ANESSA MULTI-CONTROL UV GEL SPF50+ PA++++ 40g | $22, addresses the two biggest deterrents for men: stickiness and shine. Formulated as a lightweight, water-based gel, it melts into the skin to provide a “pore-less” finish that stays matte for up to 12 hours.

Beyond its immediate aesthetic appeal, the formula is backed by impressive clinical results. Over four weeks of use, testers reported a 33% increase in oil control and a 54% reduction in visible pores. Infused with Xylitol for hydration and Thymus Serpyllum Extract to support the skin’s natural barrier, it effectively functions as both a daily moisturiser and a primer, simplifying the morning grooming routine into a single, efficient step.

We also appreciated the fact that the sunscreen has a slight green tint to erase redness and leave skin looking fab all day long.

Daily Innovations: Moisture Balancing and Radiant Glow

The roadshow also highlights the latest additions to the Daily Series, featuring the ANESSA PERFECT UV SUNSCREEN SKINCARE GEL SPF50+ PA++++ 90g | $36.00 and the ANESSA BRIGHTENING UV SUNSCREEN GEL SPF50+ PA++++ 90g | $36.00.

The Perfect UV Skincare Gel is powered by Auto Moisture Balancing Technology, which cleverly manages skin hydration throughout the day while shielding against UV rays and environmental micro-particles. It is designed for seamless, long-lasting wear—being water-resistant, anti-friction, and beach-friendly—making it an ideal base for makeup or a standalone daily shield.

For those seeking a more luminous finish, the Brightening UV Sunscreen Gel is a standout. It utilizes 3-in-1 tone-up pearls and a SilkyFit formulation to provide an instant radiant glow. It effectively evens out the skin tone without a white cast, maintaining a fresh, breathable feel that remains comfortable even in high heat.

A Powder That Defies the Norm

While the Men’s Multi-Control Gel is the headliner, the roadshow also showcases the expanded Daily Series and Perfect UV line-up. For those who struggle with midday shine or need to reapply over makeup, the ANESSA BRUSH-ON POWDER SPF50+ PA++++ 3g | $51.00 is a must-have.

In an industry saturated with heavy, chalky powders, this is arguably the best sunscreen powder we have tested to date. It is incredibly lightweight and, crucially, does not cake (like at all). Instead, it leaves the skin looking airbrushed rather than “made up,” and because the finish is so translucent, it seamlessly suits any skin tone or colour. With 12-hour oil control and 8 hours of hydration, it’s an essential “on-the-go” tool for the urban commuter.

Roadshow Exclusives: Deals and Jackson Wang Merch

The Bugis Junction event isn’t just about testing textures; it’s a goldmine for collectors and savvy shoppers. The interactive touch points bring the brand’s sun protection philosophy to life, while a suite of rewards makes it the best time to stock up:

  • Exclusive Merchandise: Fans of brand ambassador Jackson Wang can redeem limited-edition stickers, photocards, and bag charms with qualifying purchases.
  • Savings: Visitors can enjoy up to 30% off the collection.
  • Gifts with Purchase: Spend $30 nett for an ANESSA mirror charm, or $88 nett to take home the super cute “ANESSA Sun-Shield Buddies.”

Whether you are looking for a beach-friendly formula that resists friction or a daily shield against city micro-particles, ANESSA’s latest drop proves that high-level protection no longer requires a compromise on comfort.

Pop Up Details

  • What: ANESSA ‘Suncare for Every Moment’ Pop up
  • Where: Bugis Junction, Hylam Street
  • When: Now until 26 April 2026
  • Official Launch: 1 May 2026 at Watsons, Welcia, FairPrice, and major online platforms.