When it comes to the Sunday roast or a quick weeknight stir-fry, chicken is a staple in most Singaporean households. However, as we become more conscious of what goes into our bodies, the conversation has shifted from “where can I get the cheapest bird?” to “how was this bird raised?”

Sakura Chicken by Kee Song Food is a premium poultry choice that is quietly revolutionizing our supermarket shelves.

The Science of “Happy” Gut: The Lactobacillus Secret

At the heart of Sakura Chicken’s superior quality is its unique diet. Unlike conventional poultry, these chickens are fed with Lactobacillus, a beneficial probiotic often found in yoghurt. This “good bacteria” naturally boosts the birds’ immune systems, allowing them to thrive without the need for growth hormones or antibiotics.

The result isn’t just a healthier bird; it’s a better meal. Lactobacillus-fed chickens tend to have a higher nutrient absorption rate, which translates to meat that is:

  • Lower in Fat: A leaner profile for health-conscious diners.
  • More Flavourful: A cleaner, more natural taste that isn’t masked by chemical residues.
  • Juicier Texture: The meat remains tender and succulent, even after roasting or frying.

Why “Antibiotic-Free” Matters More Than Ever

You might wonder why “antibiotic-free” is a necessary label. In many large-scale farming environments, antibiotics are used preventively to keep birds healthy in cramped conditions. However, the overuse of these drugs can lead to the rise of antibiotic-resistant “superbugs,” which pose a significant risk to human health. 

By choosing Sakura Chicken, you are opting for poultry raised in a hygienic, temperature-controlled environment where natural immunity is the priority, not pharmaceutical shortcuts, not to mention it’s more ethical and kinder to the birds.

New Look, Same Premium Quality

If you’ve been browsing the poultry aisle recently, you may have noticed a fresh change. As of January this year, Sakura Chicken has rolled out new, updated packaging. The sleek design makes it easier to identify your favourite cuts while maintaining the high standards of hygiene and freshness that Kee Song is known for.

Exclusive February Promotion: A Spicy Bonus

To celebrate the new year and the brand’s fresh look, there is a limited-time treat for shoppers this month. From 1st to 15th February 2026, you can add a little extra kick to your kitchen for free.

With a minimum spend of $14 on any Sakura Chicken products, you are eligible to redeem a FREE Chocula Chilli Sauce. To claim your sauce, simply head to the service counter with your same-day receipt at any of the following selected FairPrice outlets:

  • North & Northeast: Causeway Point, Junction 8, Nex Mall, Punggol Waterway Point, Seletar Mall
  • East: Bedok Mall
  • West: Clementi Mall, Le Quest Shopping Mall
  • South: VivoCity

Note: Redemptions are available while stocks last, so it’s worth heading down early!

Where to Find It

Whether you are a meal-prep enthusiast or a gourmet home cook, Sakura Chicken is widely accessible across Singapore. You can pick up whole chickens, tender breast meat, or boneless thighs and wings at NTUC FairPrice, Shopee, LazMall & TikTok Shop.

Choosing what we eat is one of the most impactful decisions we make daily. By opting for ethically farmed, probiotic-fed poultry, you’re not just serving a delicious dinner; you’re investing in a healthier food system for the future.