By Aimee L

If you’ve spent any time on beauty TikTok or scrolling through Korean GRWM routines, ANUA is a name you’ve definitely seen, and probably more than once. The brand’s clean, minimalist aesthetic and seriously effective formulas have earned it a cult following that spans continents. And now, the K-beauty favourite has officially landed in Singapore, exclusively at Sephora.

As someone who’s watched ANUA dominate my feed for months, I couldn’t wait to try the products in real life. The brand has become synonymous with gentle, nature-forward skincare that still delivers noticeable results, the kind you can actually see in the mirror, not just read on a label. After dipping into the range, it’s easy to understand the hype.

ANUA’s philosophy is simple: clean ingredients, uncomplicated routines, and formulas backed by skin science. No unnecessary additives, no overwhelming 10-step layering, just thoughtful skincare that keeps your barrier happy while helping you look your glowy best.

And because the brand is deeply connected to its online community, each launch feels intentional, refined, and created with real skin concerns in mind. From hydration and soothing to brightening and barrier care, here’s your guide to the full Singapore line-up.

For Deep Hydration & Glow: PDRN LINE (Rejuvenating)

If bouncy, glass-like skin is your goal, the PDRN line is where you’ll want to start.

PDRN Hyaluronic Acid Capsule 100 Serum ($40 for 30ml)
A #1 bestseller at Olive Young, this serum drenches the skin with PDRN (Salmon DNA), Collagen, and Hyaluronic Acid. It gives that instantly plumped, dewy finish, perfect for those dry or dehydrated skin days. I personally tested this out and am obsessed with the results!

PDRN Hyaluronic Acid 100 Moisturising Cream ($35 for 60ml)
Lightweight but deeply hydrating, this cream layers beautifully over the serum. With 10 types of Hyaluronic Acid, it leaves skin soft and supple without heaviness.

PDRN Hyaluronic Acid Capsule 100 Serum Mask ($35 for 10 sheets)
Think of this as the serum’s sheet-mask twin. Infused with PDRN and 11-layer Hyaluronic Acid, it’s ideal for a weekly moisture reset.

PDRN 100 Hyaluronic Acid Glow Pad ($32 for 60 pads)
These dual-sided toner pads combine PDRN, Peptides, and 7D Collagen to hydrate and plump on contact. The gel side boosts luminosity, while the plain side locks in moisture.

For Redness & Acnes-Safe Calm: HEARTLEAF LINE (Calming)

This is ANUA’s most viral range, and for good reason. Heartleaf is known for soothing irritation without stripping the skin.

Heartleaf 77 Soothing Toner ($30 for 250ml)
With 77% Heartleaf Water and 7 types of Hyaluronic Acid, this toner promises to calm redness and regulate oil, making it ideal for sensitive, oily, or acne-prone skin.

Heartleaf Pore Control Cleansing Oil ($29 for 200ml)
Winner of the 2024 Olive Young Global Trend Cleanser award, this gentle cleansing oil removes sunscreen and makeup while keeping breakouts at bay.

Heartleaf Quercetinol Pore Deep Cleansing Foam ($20 for 150ml)
A daily cleanser that exfoliates and clarifies with Quercetinol plus 8 types of Hyaluronic Acid is great for oily or combination skin.

For Radiance & Smooth Texture: RICE LINE (Nourishing)

ANUA’s rice collection focuses on brightening, barrier care, and smoothing rough or dull skin.

Rice Enzyme Brightening Cleansing Powder ($26 for 40g)
A gentle exfoliating powder with Rice Powder, Alpha-Arbutin, and Ceramides. It promises to brighten, smooth texture and can even double as a weekly wash-off mask.

Rice 70 Glow Milky Toner ($30 for 250ml)
Rich in Rice Water, Niacinamide, and Ceramides, this toner brightens and strengthens, and is perfect for normal to dry skin.

7 Rice Ceramide Hydrating Barrier Serum ($32 for 50ml)
This lightweight serum features Ricera 7+™ and Niacinamide to refine clarity and support oil control. The ceramides help lock in moisture for a smooth, glass-skin finish.

Rice 70 Intensive Moisturising Milk ($27 for 150ml)
A silky lotion with Rice Water, Niacinamide, and Ceramides that hydrates, brightens, and soothes irritation. Ideal for dry to combination skin.

For Brightening & Dark Spot Care: TXA LINE

Hyperpigmentation is one of the most common concerns among ANUA’s community, and this line tackles it head-on.

Vita 10 Porestrix Brightening Serum ($40 for 20ml)
ANUA’s newest glow-getter, the Vita 10 Porestrix Brightening Serum, takes brightening to a more sophisticated level. Powered by the brand’s VITA 10™ Complex and smart liposome technology, this next-generation serum delivers glow without the usual sting or stickiness.

The formula blends Vitamin C with four synergistic boosters – Tocopherol, Glutathione, Ferulic Acid, and Niacinamide to visibly improve clarity, smooth uneven tone, and enhance radiance. ANUA’s exclusive Porestrix™ also works to refine and improve pore elasticity, giving skin a smoother, more even surface. I tried this myself, and the texture is beautifully bouncy and lightweight, making it easy to layer and perfect for anyone who wants brightening benefits with zero irritation.

Niacinamide 10 TXA 3 Serum ($32 for 30ml)
Combining two powerhouse ingredients – 10% Niacinamide and 3% Tranexamic Acid, this serum targets dark spots, acne marks, uneven tone, and texture. I tried this out and loved it, especially since during a recent facial scan, I was informed that I had dark spots and pigmentation beneath my skin and was advised to treat them sooner rather than later.

Niacinamide 5 TXA Brightening Pad ($32 for 60 pads)
Created to hug the contours of your face, these pads boost radiance and help fade blemishes while also reinforcing moisture and elasticity.

For UV Protection & Stronger Skin: PROTECT LINE

Because no skincare routine is complete without proper sun care and barrier support.

Zero Cast Moisturizing Finish Sunscreen SPF50+ PA++++ ($26 for 50ml)
This water-resistant sunscreen leaves zero white cast, even on deeper skin tones, and includes Hyaluronic Acid, Niacinamide, and Panthenol for hydration and brightness.

3 Ceramide Panthenol Moisture Barrier Cream ($29 for 100ml)
With Panthenol, Centella, and three types of Ceramide capsules, this cream strengthens the moisture barrier, soothes irritation, and keeps your skin deeply hydrated.

With its thoughtful formulations, gentle ingredients, and results-driven approach, it’s no surprise that ANUA has taken over social media and now, Singapore’s beauty shelves. Whether you’re dealing with dehydration, sensitivity, dullness, or uneven skin tone, there’s something in the line-up designed to help your skin look and feel better.

And for those who’ve been waiting to get their hands on the real thing, your moment has officially arrived. You can now shop ANUA exclusively both in-store and online at Sephora Singapore.