Play Nation is pulling out all the stops this holiday season, rolling out a joyous festive takeover that brings beloved characters, exclusive collectibles and interactive experiences to fans across Singapore. From Marina Square to malls islandwide, the brand is turning December into a month-long celebration filled with colour, nostalgia and irresistible limited-edition finds.

At Marina Square, the Care Bears have taken centre stage with a dedicated Care Bears Wishes From The Heart Pop-Up Store, a vibrant space brimming with festive cheer and exclusive merchandise. Whether you’re a longtime fan or discovering the iconic bears for the first time, there’s no shortage of adorable picks to bring home.

Two highlights are already generating buzz:

  • Furry Laptop Sleeve ($39.90) – A fluffy, feel-good cover that doubles as a reminder to carry warmth and kindness wherever you go.
  • Plush Phone Clip ($19.90) – Returning by popular demand, now featuring a fresh Good Luck Bear design to brighten your day with a little extra positivity.

For those who love personalising their accessories, the pop-up also features two Pick & Mix stations where you can create your own canvas straps with themed patches, or design tumblers complete with matching accessories. These will be available until 4 January 2026.

Festive Fun Continues at Play Market Stores

Beyond Marina Square, the holiday spirit spreads to the new Play Market stores at FairPrice Xtra Ang Mo Kio Hub, JEM, Jurong Point, NEX and VivoCity. Each location comes alive with character displays, eye-catching photo spots and interactive installations.

One of the most charming features is the “Make A Wish” wall. Visitors can pick up a wish card, colour it in, pen their hopes for the season and add it to the growing wall of festive dreams. Five lucky participants will also win a special holiday treat, simply scan the QR code onsite, submit your details, and keep an eye on Play Nation and FairPrice’s social channels on 19 December for the big reveal.

Sanrio Festive Bubbles: The Must-Have Blind Box of the Season

Play Nation’s first major festive release is already shaping up to be a collector favourite. The Sanrio Characters Festive Bubbles Blind Box series ($18.90) features nine buildable Christmas baubles, each capturing a magical holiday scene in miniature.

Every bauble lights up with a gentle motion, a charming detail that adds a touch of Sanrio sparkle to any tree. Inside, fans will find tiny scenes starring beloved characters, including:

  • Hello Kitty Jolly Nutcracker and Santa Baby
  • My Melody Festive Feast and Cosy Corner
  • Kuromi Toasty Toes
  • Cinnamoroll Sugar & Spice and Pompompurin Sweet Treat
  • Hangyodon Golden Star
  • Tuxedo Sam Fresh Pow

Each bubble is packed with festive personality, making this one of the cutest holiday collections of the year.

Line Friends Bring K-Culture to Christmas

Play Nation is also refreshing its LINE Friends offerings with two standout blind box series.

  • LINE Friends K-Blocks Mart Collection ($17.90)
    This adorable range reimagines iconic Korean convenience store snacks into miniature builds. From Brown Cup Ramyeon and Cony Spicy Rice Cakes, to Sally Rainbow Sticks, Leonard Banana Milk and Choco Gimbap, each set taps into the charm of K-culture with playful detail.
  • LINE Friends Slumber Party ($15.90)
    Perfect for night owls and collectors alike, this blind box series features Brown and friends winding down for the night, from doing skincare, gaming, or snoozing on dreamy props like a crescent moon. Each scene lights up with a tap, adding a cosy, bedtime glow.

Rilakkuma Fans Get a Sweet New Drop

Joining the festivities are San-X’s Rilakkuma Festive Collection Plushies ($39.90). Dressed in holiday cake-themed outfits, Rilakkuma and Korilakkuma make an irresistibly soft addition to the season’s lineup. For something pocket-sized, the Rilakkuma Honyagurumi Plush Keychain Blind Box series ($15.90) introduces four new designs for fans to collect.

These join returning favourites like Sanrio Pikku! A Miniature World, Sanrio Jetset Journeys, and the Peanuts Dawn/Dusk blind boxes, all of which are hitting shelves again for the holidays.

Where to Find These Festive Exclusives

Play Nation’s seasonal drops are available at major retailers across Singapore including:
FairPrice Xtra, selected FairPrice stores, FairPrice Finest, FairPrice Xpress and Cheers outlets, Takashimaya, Toys “R” Us, Don Don Donki, 7-Eleven, and more, only while stocks last, so hurry

Whether you’re shopping for a meaningful gift, a stocking stuffer or a piece of festive décor, there’s something for everyone this year. For updates, drop dates and festive surprises, follow @playnationsg on Facebook or Instagram, and bring the magic home today.