Jimmy Choo has always understood the power of glamour, and its newest fragrance, I Want Choo Le Parfum, feels like a celebration of that very spirit, fearless, feminine, and alive with possibility. The latest addition to the coveted I Want Choo fragrance line, this new release carries the daring energy and exquisite craftsmanship that define the brand, completing a trilogy of scents that spark confidence with every spritz.
Created by master perfumers Marie Salamagne and Amandine Clerc-Marie, the perfume is conceived as a sumptuous amber floral woody blend, playful at first, but undeniably seductive once it settles. While it opens with a delicious sweetness on the skin, the fragrance quickly softens into something sexy, velvety, and alluringly feminine, making it a polished choice for both daytime glamour and unforgettable evenings out.
The fragrance journey unfolds in three captivating movements. It begins with a burst of brightness: pear, golden gardenia, and blackberry, a juicy, luminous trio that instantly lifts the senses. This transitions into a warm, creamy heart of jasmine, patchouli, and ambrette, adding depth, sophistication, and a touch of sensual warmth.
Finally, the scent rests on a lingering base of moss amber, sandalwood, and praline accord, wrapping the wearer in an evocative trail that feels both modern and timeless.
As with every Jimmy Choo creation, the artistry extends far beyond the composition. I Want Choo Le Parfum arrives in a sculptural bottle that is as glamorous as the fragrance inside. The translucent metallic gold glass gleams under the light, elegantly adorned with the brand’s iconic JC monogram.
A gold-kissed cap with a hammered accent ring elevates the design even further, making it a collector-worthy object of desire. Encased in a shimmering gold box, the unboxing itself feels luxurious—a fitting prelude to the scent it protects.
The campaign, set against the electric landscape of London after dark, brings this spirit to life. Models Rebecca Longendyke and Sacha Quenby stride through streets washed in gold, echoing the bottle’s glow and the fragrance’s irresistible energy. It’s a tribute to the Jimmy Choo woman, bold, joyful, and ready to claim the night with her closest friends by her side.
I Want Choo Le Parfum is an ode to modern femininity, playful yet poised, sweet yet powerful, glamorous yet effortlessly wearable. With its addictive trail and celebratory character, it invites every woman to embrace her own spotlight moment.