Chloé has always been a brand synonymous with freedom, femininity, and effortless elegance. From its inception in 1952 by founder Gaby Aghion, the Maison has redefined luxury fashion by creating ready-to-wear collections that liberated women from the rigid and restrictive styles of the time. Aghion’s visionary designs encouraged movement and self-expression, a philosophy that continues to shape Chloé today under Creative Director Chemena Kamali.
This spirit of liberation and modern femininity is captured in the Maison’s iconic fragrance line. Since 2008, Chloé Eau de Parfum has connected with women on a deeply personal level, offering a scent that is simultaneously empowering, joyful, and intimate.
A Modern Ode to Femininity
The latest campaign for Chloé Le Parfum, photographed by Zoe Gartner and directed by Neels Castillon, celebrates women who embody independence, self-determination, and joy. Featuring Amrit, He Cong, Arizona Muse, and Malika Louback, the campaign captures the Chloé woman moving freely at golden hour, set to the rhythmic beat of Camille’s “Seeds”. Together, they symbolize a blossoming energy that mirrors the Maison’s ethos: women embracing life on their own terms.
The Rose, Reimagined
Central to Chloé Le Parfum is the brand’s signature rose, now elevated with a bold overload of orange blossom. This combination creates a floral complexity that is feminine, sensual, and contemporary. The fragrance opens with sun-ripened citrus notes, entwined with the distinctive rose, while tonka bean and vanilla provide a warm, lingering amber base. According to perfumer Romain Almairac, the composition marries Chloé’s heritage with a modern vision, resulting in a scent that is intoxicating yet refined.
Design That Speaks of Elegance
Chloé Le Parfum is instantly recognisable not only for its scent but also its striking amber-hued liquid housed in a pleated, gold-lacquered bottle. The deep burgundy hand-tied ribbon, inspired by the Maison’s ready-to-wear palette, echoes the blooming rose imagery featured in the campaign. Reflecting Chloé’s commitment to sustainability, the fragrance is available in refillable 30 ml, 50 ml, and 100 ml sizes, blending desirability with eco-conscious design.
Experience Chloé Le Parfum in Singapore
From now until 9 October 2025, the Chloé Le Parfum Podium at Paragon Shopping Centre (Lobby O) offers visitors a unique sensory experience:
- Complimentary scented postcards and two fragrance vials for guests and gifts for loved ones
- Le Parfum keychain customisation with a minimum spend of $400
- Exclusive gift sets including a pouch, mirror, charm, Le Parfum mini fragrance, and Atelier des Fleurs pouch with a minimum spend of $400
- Fragrance bottle engraving available on weekends
Chloé Le Parfum isn’t just a fragrance, it’s a celebration of modern femininity, empowerment, and artistry. Whether exploring the campaign imagery or experiencing the scent in person, it offers a luxurious way for women to express themselves and carry a little of the Maison’s freedom and joy wherever they go.