Nestled along the waterfront at HarbourFront, VivoCity stands as Singapore’s largest retail and lifestyle destination, offering an array of shopping and leisure experiences. Amidst its sprawling expanse, the House of Chloé proudly unveiled its new boutique, an embodiment of Chloé’s timeless femininity and distinctive style.
Situated within the mall’s luxury beauty wing, the boutique immerses visitors in an ambiance akin to an elegant French flower garden.
A Whiff Of Elegance
Upon entering the boutique, one is enveloped in an aura of sleek contemporary aesthetics, adorned in soft hues of powder pink and cream. These delicate tones conjure the allure of a sophisticated French flower garden. The boutique’s design mirrors Chloé’s timeless elegance, offering a haven for fragrance enthusiasts to indulge in a luminous and inviting ambience.
Craft Your Olfactory Signature
At the heart of the boutique lies the Atelier des Fleurs fragrance bar, exuding a cosy ambience reminiscent of a French florist cart. The fragrance bar proudly displays the 17 exclusive scents, allowing patrons to craft their personalised fragrance, akin to selecting blossoms for a bouquet at a flower shop.
The Atelier des Fleurs collection encapsulates the essence of nature, a collaboration between master perfumers and vibrant flowers. Comprising scents inspired by Oak, Hyssop, and Immortelle, these fragrances pay homage to the sacred dimension of nature, capturing the scents of the Mediterranean and beyond.
- Hysope by Mylène Alran: This fragrance evokes the cleansing rituals of antiquity, blending the sacred Hysope flower with citrusy and rose water accords, offering a pure and crisp note like a refreshing breeze.
- Immortelle by Caroline Dumur: Capturing the everlasting flower’s timeless aroma, this fragrance embodies warm, solar notes contrasting with a fresh, slightly salty accord, reminiscent of a stroll along Mediterranean dunes.
- Chêne by Alexis Dadier: A homage to the majestic oak tree, this fragrance is an enveloping and woody blend, capturing the oak’s unique scent and its mystical connection between Earth and the heavens.
Each scent within the Atelier des Fleurs collection is a testament to Chloé’s dedication to natural ingredients and authenticity, with a range of formulations harnessing 100% natural-origin raw materials, natural alcohol, and water. The single flower scents are divine on their own, or can be layered for a more complex olfactory experience. I personally love wearing them both on their own, and layered over each other, depending on the occasion and my mood.
Apart from the exclusive Atelier des Fleurs collection, the boutique also offers Chloé’s iconic scents, including the beloved Chloé Signature, Nomade, and Love Story, allowing visitors to explore and experience a rich array of fragrances.
Gifting Customisations And More
To enhance the shopping experience, the boutique offers in-store gifting customisations and complimentary personalized gifts, providing a unique and memorable touch to every purchase.
Discover the world of Chloé fragrances at the new VivoCity boutique located at #01-202a, where every scent tells a story, and the ambiance evokes the beauty of a French flower garden. Immerse yourself in the allure of nature’s scents and craft your olfactory signature with the Atelier des Fleurs collection, an invitation to indulge in the elegance and beauty that defines Chloé.