By Helen Chiang

When was the last time you thought about your scalp? For most of us, hair care stops at shampoo, conditioner, and the occasional mask. But here’s the truth: your scalp is the foundation of healthy hair growth. Without the right balance and care, it doesn’t matter how many serums or masks you use; your strands won’t thrive.

Research published in the Korean Journal of Dermatology found that many people with hair loss or scalp issues turn to DIY remedies rather than seeking professional care. The result? A market overflowing with quick fixes that rarely deliver. That’s exactly the gap Chris Chua, a beauty industry veteran with more than 20 years of experience, set out to fill when he launched GLAMÓRE in August 2024.

The Scalp Issues No One Talks About

We’ve all dealt with at least one of these:

  • Dandruff that just won’t go away.
  • An oil imbalance that makes your scalp greasy one day and dry the next.
  • Clogged follicles from product buildup.
  • Inflammation that leads to itchiness or sensitivity.

And it’s not just products that play a role. Stress, poor diet, and lack of sleep can all wreak havoc on scalp health. While these daily habits are easy to overlook, taking care of them is often the first step toward a healthier scalp.

Why Shampoo Alone Won’t Save You

Chris, now 39, has seen it all in his two decades working with hair. One of the biggest misconceptions he points out is that shampoos or biotin supplements are “miracle cures” for hair loss. While they can certainly support scalp health, they can’t reverse genetic or medical hair loss overnight. His philosophy is simple: focus on preventive care and long-term results. That belief sits at the heart of Glamore.

Meet GLAMÓRE’s Hero: The GROW Hair Serum

The brand’s signature product, the GROW Hair Serum, was created with Singapore’s humid climate in mind. Lightweight and non-oily, it’s easy to apply and doesn’t weigh hair down—a must for daily use in the tropics.

What makes it special is the BioThrive B7 complex, a blend of biotin, caffeine, hydrolysed keratin, and natural oils. Together, they deliver results that go beyond surface-level shine:

  • Scalp Rejuvenation – A blend of 22 natural oils and extracts (think rosemary, tea tree, and ginger) soothes the scalp and encourages a healthier growth environment.
  • Fuller-Looking Hair – With caffeine and keratin working alongside biotin, the serum helps strengthen strands and reduce breakage, giving hair a denser appearance.
  • Deep Nourishment – Essential oils like argan, lavender, and cedarwood hydrate and fortify both scalp and hair.
  • Effortless Use – Simply apply, leave it in, and go. No rinsing, no fuss.

With consistent use, the serum not only improves scalp health but also enhances hair density and resilience, nourishing from root to tip.

Where Science Meets Nature

GLAMÓRE’s tagline, “Science Meets Nature,” sums up the brand’s ethos perfectly. Every formula is designed using clinically backed natural ingredients, giving customers the confidence that what they’re using is both safe and effective. Since its launch, GLAMÓRE has already sold more than 10,000 bottles of its GROW Hair Serum, a clear sign that people are ready to take scalp health seriously.

For Chris, it’s not just about selling another haircare product. It’s about shifting the conversation. Healthy hair doesn’t start in the shower or the salon chair; it starts with the scalp. And once you care for it properly, the rest of your hair routine becomes a whole lot easier.