BIRKENSTOCK, the iconic German footwear brand, is inviting everyone to walk naturally with its latest activation, the Cork Oasis Villa, an exclusive immersive pop-up at WEAVE, Resorts World Sentosa (RWS). Inspired by the brand’s signature anatomically shaped footbed, the experience is designed around mindful movement, holistic wellbeing, and playful exploration, all while showcasing BIRKENSTOCK’s commitment to both foot health and overall balance.

Nestled within WEAVE, the three-storey lifestyle mall adjacent to Universal Studios Singapore and the Singapore Oceanarium, the Cork Oasis Villa blends seamlessly into the mall’s sustainable architecture and lush greenery. The pop-up offers visitors a unique opportunity to unwind, play, and engage with the BIRKENSTOCK universe in an entirely new way.

Play and Exploration for Families

At the heart of the activation lies the Cork Oasis Villa, a standalone play and craft space that can be accessed with proof of purchase from the new BIRKENSTOCK WEAVE Store. Children are invited to test their agility on balancing trails, dive into the ball pit, or get creative at the Community Arizona Artwork, a larger-than-life BIRKENSTOCK Arizona sandal turned into a giant colouring canvas. Visitors can also contribute to the Cork Wall, adding personalised corks to an evolving interactive artwork.

“This is the first time BIRKENSTOCK has launched an activation on such a large scale in Singapore,” says Evelyn Chua, Managing Director of BIRKENSTOCK South-East Asia and Down Under. “We hope the space creates lasting memories for families and friends with their BIRKENSTOCK footwear.”

The Cork Oasis Villa is open from 30 August – 2 November, with 45-minute play sessions available from 12:00 pm – 6:00 pm on weekdays and 10:00 am – 6:00 pm on weekends.

Craft and Wellness for All

On weekends, the Cork Oasis Villa transforms into a hub for creative and wellness activities:

  • Movement – Family-friendly yoga sessions designed to improve flexibility, balance, and mindfulness.
  • Craft – Personalise your BIRKENSTOCK experience by weaving sandal bag straps, echoing the brand’s craftsmanship.
  • Wellness – Guided sensory play workshops using kinetic sand and clay, designed for parent-child bonding and emotional regulation.

Workshops run from 29 August – 2 November, with sign-ups via birkenstockweave.eventbrite.sg. Participants will also receive BIRKENSTOCK retail vouchers and entry into the Cork Oasis Villa.

Interactive Experiences Beyond the Villa

The immersive fun continues outside the Cork Oasis Villa with life-sized BIRKENSTOCK-themed activities, including a Jenga display, hopscotch, and a chapteh challenge. Guests who share their completions on social media can redeem treats to beat the tropical heat at RWS.

Opening celebrations feature free kombucha and customisable paper fans with initials or motifs, available on weekends while stocks last. From 30 August – 21 September, an activity cart will also be open daily for all-day play.

In-Store Exclusives at WEAVE

The new BIRKENSTOCK WEAVE Store is an experience in itself. The façade, clad in natural cork, sets the tone for a tranquil interior filled with greenery. Visitors can explore the full BIRKENSTOCK product universe, including a first-of-its-kind kids’ mural corner in Southeast Asia and a Care Essentials area dedicated to foot health.

Shoppers can also enjoy personalised services such as digital foot scans to determine the perfect fit and have their initials on their sandals. In celebration of Singapore’s 60th birthday, limited-edition patches designed by local artist @dirtydoodies will also be available exclusively at the WEAVE store.

A Step Towards Community and Wellbeing

With its Cork Oasis Villa and immersive WEAVE store, BIRKENSTOCK isn’t just showcasing footwear, it’s highlighting a philosophy rooted in balance, creativity, and wellness. By merging play, craft, and mindful living, the brand creates a holistic experience for families and individuals alike, setting a new standard for experiential retail in Singapore.