In a beauty world that’s constantly shouting about the next miracle ingredient, MUJI skincare is a welcome whisper. The beloved Japanese lifestyle brand has just unveiled its new skincare collection in Singapore — and true to its philosophy of simplicity and intentional living, the new launch is all about quiet efficacy, clean ingredients, and everyday ease.
MUJI isn’t new to skincare, but this thoughtfully upgraded line is a beautiful evolution, rooted in nature, backed by science, and designed to restore balance to skin without unnecessary fuss. With 100% natural-origin ingredients and no room for synthetic colourants, fragrances, mineral oils, parabens, or alcohol, this is skin care that feels like a breath of fresh mountain air.
At The Heart: Fermented Rice Bran, Reimagined
If you’ve been watching the rising global love affair with fermented skincare and rice-derived beauty, you’ll be pleased to know MUJI has brought its own uniquely Japanese take to the table. The new Booster Series is powered by Fermented Rice Bran Extract, derived from nutrient-rich rice bran cultivated in Yamagata’s pristine mountain waters — a source naturally abundant in seven vitamins and eight minerals.
In a process that perfectly mirrors MUJI’s ethos of thoughtful reuse, the rice bran, typically removed during polishing, is transformed through fermentation into a powerful moisturising extract. Paired with yeast extract and rice bran oil, the result is a potent yet gentle elixir that softens, hydrates, and enhances the skin’s ability to absorb the rest of your routine.
The Booster Serum, in particular, is already a cult favourite in Japan, with over 4.47 million bottles sold. Containing more than 65% Fermented Rice Bran Extract, this rich, water-free formula delivers elasticity and a smooth, plumped finish that dry or moisture-depleted skin will love. Meanwhile, the Booster Essence Lotion offers a lighter, quick-absorbing option, ideal for oily or combination skin types — think weightless hydration with zero stickiness.
Everyday Calm: The Sensitive Skin Series
For those who need something ultra-soothing or are just beginning their skincare journey, MUJI’s Sensitive Skin Series is a quietly powerful choice. It’s designed for everyone — from teens navigating their first routines to adults with easily reactive skin.
The formulations here read like a checklist for calm: ceramides to restore the skin barrier, five amino acids to support hydration, and three gentle plant extracts, including Eucalyptus Leaf and Dipotassium Glycyrrhizinate, to calm and prevent roughness. Each product in the range can be layered or used solo, depending on your skin’s mood.
Need a fuss-free fix? Reach for the All-in-One Gel, a multitasking wonder that moisturises and protects in one swift step. For a more considered routine, build your layers with the Toning Water, Moisturising Milk, and Moisturising Cream— each available in Light, Moisture, or Deep Moisture versions to suit seasonal or daily skin fluctuations.
The Quiet Hero: MUJI Pre Lotion
Rounding out the collection is the MUJI Pre Lotion, a gentle pre-care step enriched with lactic acid. It’s the kind of product you didn’t know you needed until you used it — sweeping away leftover sebum and dead skin post-cleanse so that everything else you apply absorbs better. Think of it as a soft reset button for your skin.
Beauty That Breathes With You
In a world where skincare is often about more, more steps, more actives, more bold promises, MUJI skincare offers something different. A return to the basics. An embrace of quality over quantity. A focus on skin health, not just skin trends.
The collection isn’t flashy, but it doesn’t need to be. Every bottle, every ingredient, every step feels intentional — designed not just to care for your skin, but to bring a little calm to your routine. And isn’t that what beauty should be?
You can find the new MUJI skincare collection at MUJI stores across Singapore. Whether you’re rethinking your routine or just looking to simplify what you already do, this quiet, thoughtful approach might just be the refresh your skin (and your schedule) has been waiting for.