IRVINS, Singapore’s cult-favourite snack brand known for its bold salted egg creations, is celebrating a new milestone — and a new flavour — with the IRVINS x Kuromi collaboration. In honour of Sanrio’s beloved Kuromi turning 20, the brand has unveiled its first-ever sweet snack.
The Limited-Edition Salted Egg Custard Popcorn is a caramelised, crunchy, and dangerously addictive treat that captures Kuromi’s sweet-meets-sassy persona in every bite.
A Sweet-Savoury Treat That Breaks the Rules
Breaking away from its savoury roots, IRVINS’ latest creation redefines expectations with a popcorn snack that begins with a light caramel crunch and finishes with a satisfyingly rich salted egg custard twist. Developed over months of meticulous R&D, each batch is hand-mixed to ensure flavour depth and consistency, maintaining IRVINS’ hallmark quality while introducing something refreshingly unexpected.
The result? A multi-layered taste adventure. You’ll first taste the sweetness of caramel, then encounter the unmistakable umami of IRVINS’ signature salted egg blend. The lingering finish is indulgent, complex, and utterly snackable.
Kuromi Turns 20 — And She’s Bringing Attitude
The IRVINS x Kuromi collaboration is more than just a snack — it’s a celebration of Kuromi’s 20th anniversary. Known for her edgy aesthetic, punk-inspired look, and cheeky charm, Kuromi is a fan-favourite across generations. Much like the popcorn itself, she balances contrasts: sweet and mischievous, tough but lovable — a perfect partner for IRVINS’ adventurous spirit.
Available at all IRVINS outlets, online at eatirvins.sg, and on official marketplaces, the Salted Egg Custard Popcorn(80g) retails at S$9.00. You’ll also find it stocked at major supermarkets like NTUC FairPrice and Cold Storage.
Pop-Up Fun at Jewel Changi Airport
The partnership comes to life with an immersive IRVINS x Kuromi pop-up experience at Jewel Changi Airport, running from 13 to 22 June 2025. Fans can expect more than just snacking — interactive zones and themed activities will turn the event into a full-fledged Kuromi party.
Highlights include:
- Salted Egg Custard Ingredients Table – where guests can explore the flavour story behind the popcorn.
- Kuromi Mirror Photo Op – strike a pose with her iconic look.
- DIY Popcorn Cup Station – customise your cup with toppings and flair.
- Dessert Bar – enjoy curated toppings to enhance your popcorn treat.
Can’t make it to Jewel? Kuromi will also appear at Bugis Junction on 14 June for public meet-and-greets from 2:00 PM – 2:30 PM and 3:30 PM – 4:00 PM.
Must-Have Merch & Collector’s Goodies
For collectors and fans, exclusive IRVINS x Kuromi merchandise is also up for grabs. Snag an eco-friendly plush bag in a limited-edition Kuromi design for $13.90 with the purchase of one Salted Egg Custard Popcorn pack (available from 13 June).
Even more fun awaits with Blind Box Keychains and five wrist strap designs, letting fans wear their Kuromi pride. Shoppers can also enter a lucky draw for a chance to win exclusive Kuromi x Razer merchandise — perfect for tech-savvy fans and gamers alike.
Sweet, rebellious, and oh-so-addictive, the IRVINS x Kuromi collab is more than just a snack drop — it’s a flavour-forward celebration of two iconic names coming together to surprise and delight. Whether you’re a longtime Sanrio lover, an IRVINS fan, or just craving something new, this limited-edition launch is one you won’t want to miss.
Get your hands on the Salted Egg Custard Popcorn while it lasts — and join Kuromi’s 20th birthday bash in the most delicious way possible.