Swee Heng Bakery, a well-loved name in Singapore’s bakery landscape, has introduced its speciality concept brand, Toast & Roll by Swee Heng. Toast & Roll by Swee Heng specializes in an enticing array of toast breads and roll cakes, crafted to perfection with the finest ingredients.
The menu is a celebration of diverse flavours, where each bite promises a symphony of textures—soft, crispy, and chewy—offering a delightful experience for all. Whether you’re in a hurry or looking to savour a leisurely moment, Toast & Roll is your new go-to destination for irresistible sweet and savoury treats.
A Concept Born From Global Inspiration
Eric Ng, Executive Director of Swee Heng Bakery, shares that the idea for Toast & Roll was inspired by his extensive travels. Having observed global trends in the bakery industry, he was motivated to bring something unique back to Singapore. This speciality store is a fusion of his international inspirations and local flavours, creating a menu that resonates deeply with the Singaporean palate.
Only The Finest Ingredients
The bakery prides itself on using only the finest ingredients, both imported and locally sourced, to create its delectable offerings. Everything is halal-certified, ensuring that everyone can indulge in these mouth-watering creations.
- Japanese Flour: Renowned for its superior quality and fine texture, forming the foundation of many of their breads and cakes.
- New Zealand and French Butter: These butters impart a rich, creamy flavour that enhances the overall taste experience.
- 100% Pure Taiwanese Pumpkin, Purple Sweet Potato, and Red Bean: These ingredients add natural sweetness and unique taste profiles to their products.
- Locally Produced Chicken Ham and Chicken Vienna: Ensuring freshness and quality in their savoury offerings.
A Diverse And Delicious Menu
Toast & Roll offers over 50 different bakes, each designed to cater to a variety of taste preferences. Here are some of the standout items on their menu:
- Pandan Kaya w Peanut Butter Toast: A delightful fusion of sweet, aromatic pandan kaya jam and creamy peanut butter, all spread on premium Japanese flour bread.
- Salted Egg & Yam w Mochi: A unique combination of savoury salted egg yolk, sweet yam, and chewy mochi, offering an intriguing mix of flavours and textures.
- Walnut High-Melt Cheese Healthy Seed: Packed with nutritious seeds and creamy cheese cubes, this is a wholesome treat made with Japanese-style flour.
- Taiwan Pumpkin Mochi Cheese Toast: The natural sweetness of Taiwanese pumpkin meets the gooey satisfaction of mochi and cheese, made with 100% Taiwan pumpkin and New Zealand butter.
- Strawberry Shortcake 4”: A classic dessert featuring layers of fluffy sponge cake, fresh strawberries, and luscious whipped cream.
- Hokkaido Taro Pudding Roll: A steam-baked chiffon cake made with premium Japanese flour, topped with yam filling, taro crumbs, and smooth pudding.
- Lemon Glazed Pound Cake: Offering a moist, buttery texture with a tangy lemon glaze for a refreshing finish.
Must-Try Delights
Among the many treats at Toast & Roll, there are a few that are not to be missed:
- Cutie Cat and Happy Bunny Toast: Adorably shaped toast in the form of a cat and bunny, made with premium Japanese flour and natural flavourings like multigrain and beetroot.
- Cream Cheese Walnut Macaroon: A luxurious confection featuring USA walnuts and a special blend of cream cheese for a delicate yet decadent treat.
- XL Tang Zhong Raisin Toast: Utilizing the Tang Zhong method, this toast boasts extraordinary softness and moisture, with an enhanced wheat aroma. This technique, originating from Japan, involves gelatinizing flour with hot water to lock in moisture, ensuring the bread remains soft and chewy for longer.
- Hokkaido Butter Chiffon Cake: Light and fluffy, this butter chiffon cake is made with high-quality French butter, delivering a rich buttery flavour.
Toast & Roll by Swee Heng is not just a bakery; it’s an experience, a celebration of flavours, and a testament to Swee Heng’s unwavering commitment to quality and innovation. Make sure to visit and indulge in these exceptional creations that promise to delight your taste buds with every bite. To find out more, go here.

