If there’s one thing I’m marking on my calendar this May, it’s Road to FAM Singapore. Picture this: a free concert, an iconic fashion brand, and one of Asia’s most exciting music platforms coming together for a night of pure creative energy. Yes, you read that right — Levi’s® and 88rising are teaming up, and Singapore is one of the lucky cities on their four-stop Road to Future Asian Music (FAM) tour.
And trust me, it’s not just about the music — it’s a full-on celebration of culture, self-expression, and style, all in honour of Levi’s® legendary 501® jeans. This summer, Levi’s® is turning up the heat with its boldest Spring/Summer 2025 collection yet, and this collaboration with 88rising is proof that fashion and music go hand-in-hand.
The Singapore edition of this road trip-inspired concert series is happening on 16 May (Friday) at Hard Rock Café, and you’ll definitely want to clear your evening. Headlining the event? None other than FARIZ JABBA — one of Singapore’s most exciting homegrown rappers, known for his electrifying stage presence and genre-bending sound. The full lineup promises a showcase of rising talent from across the region, and if 88rising’s track record is anything to go by, we’re in for a treat.
Best part? It’s free. Yes, free. All you need to do is RSVP to secure your spot via this link — and if I were you, I’d do it ASAP before slots run out.
Whether you’re a music lover, a streetwear enthusiast, or just looking for a fresh way to spend a Friday night, Road to FAM Singapore is shaping up to be the place to be. It’s not every day that a global denim giant like Levi’s® and a tastemaking force like 88rising come together to spotlight Asian talent on such a big stage — and to do it with this much heart and hype.
Want more details on the full artist lineup and upcoming stops in the series? Head to levi.com.sg/pages/road-to-fam to stay in the loop.
So here’s your game plan:
✔ RSVP at sistic.com.sg/events/famsg0525
✔ Rock your favourite denim
✔ Get ready to vibe with Fariz Jabba and more on 16 May
We will see you in the crowd!