Levi’s® has always been synonymous with denim, but when you pair it with Beyoncé, arguably the most influential global icon of our time, you get something that transcends fashion. Enter the BEYONCÉ X LEVI’S® Denim Collection, the dazzling finale of Levi’s® year-long REIIMAGINE campaign, now available in Singapore.
This collaboration is more than just a celebrity endorsement; it’s a reinvention of denim as we know it. Inspired by the glamorous aesthetic of Pool Hall, the second REIIMAGINE campaign film, Beyoncé reimagines Levi’s® classics with her own bold and unapologetic vision. The result? Every day, denim is elevated into wearable works of art.
Statement Denim with a Beyoncé Twist
The spotlight falls on two standout styles from the Western Crystal finish: the BEYONCÉ X LEVI’S® ‘90s Shrunken Trucker Jacket and the BEYONCÉ X LEVI’S® 501® ‘90s Jeans.
These aren’t just denim staples—they’re conversation starters. Think rhinestone embellishments that sparkle with every step, custom leather patches embossed with Beyoncé’s signature touch, and a first-ever double arcuate stitch detail on the back pockets. Each piece feels like a nod to Levi’s® heritage while confidently marching into new territory shaped by Queen Bey herself.
A Campaign that Puts Women at the Centre
The collaboration culminates in The Denim Cowboy, the final REIIMAGINE film, where Beyoncé dons the crystalised ‘90s Shrunken Trucker paired with the 501® Curve. Set to an exclusive edit of “Levii’s Jeans” from her Grammy Award-winning album Cowboy Carter, the film ties together all previous campaign chapters while celebrating individuality, reinvention, and unapologetic femininity.
Kenny Mitchell, Global Chief Marketing Officer at Levi Strauss & Co., aptly summed up the significance: “The Denim Cowboy marks the culmination of the groundbreaking Levi’s® REIIMAGINE campaign… a new, iconic chapter in Levi’s® history that continues to reaffirm the brand’s place at the centre of culture.”
Where to Get It in Singapore
For Singapore fans, the wait is over. The BEYONCÉ X LEVI’S® Denim Collection is now available online and at select Levi’s® stores across the island, including ION Orchard, Plaza Singapura, and Bugis Junction.
Whether you’re after a sparkling upgrade to your denim wardrobe or simply want to own a piece of cultural history, this collection delivers the perfect balance of Levi’s® timeless craftsmanship and Beyoncé’s fearless artistry. Because when Beyoncé redefines denim, the world takes notice.