There’s something undeniably timeless about Bvlgari Eau Parfumée. First launched in 1992, the collection made waves with a bold idea that was ahead of its time: a fragrance inspired by tea. Fast forward to today, and Eau Parfumée is making a refined comeback — not just with enhanced formulations featuring real tea extracts, but with a renewed spirit that continues to challenge the norms of traditional perfumery. It’s still gender-neutral. Still elegant. And still turning heads over three decades later.
At a time when most perfumes were dominated by heavy florals and musky blends, Bvlgari took a bold leap. Master Perfumer Jean-Claude Ellena, captivated by the soothing scent of green tea, crafted a fragrance that was fresh, minimalist, and utterly unique. Initially created as an exclusive gift for Bvlgari’s High Jewellery clientele, Eau Parfumée au Thé Vert was soon released to the public due to overwhelming demand.
Its blend of bergamot, jasmine, cardamom, and green tea was unlike anything else on the market — a celebration of lightness and purity that defied conventional gender boundaries. This fragrance marked the birth of a new olfactory genre and cemented Bvlgari Eau Parfumée as a pioneer in luxury perfumery.
A Collection Grows
In 2003, the collection expanded with Eau Parfumée au Thé Blanc, a comforting, soft scent designed by Master Perfumer Jacques Cavallier. Inspired by the gentle character of white tea from China, this fragrance introduced a new level of refinement to the line. Its woody, floral-musk profile brought with it a sense of serenity — like a whispered conversation or a warm embrace.
A New Chapter In 2025
Now, in 2025, Bvlgari Eau Parfumée enters a new era. The Maison has reissued both Thé Vert and Thé Blanc as more concentrated Eau de Toilette versions, incorporating real tea extracts for the first time and updated using the latest fragrance technologies. These aren’t simply reformulations — they’re rebirths, designed to bring the scents closer to nature and to the skin.
Eau Parfumée au Thé Vert now boasts 94% natural-origin ingredients, including a genuine Green Tea Extract layered with neroli petals and vibrant bergamot. The result is a scent that feels like a sun-dappled stroll through a dewy botanical garden — energising, elegant, and unmistakably Bvlgari.
Meanwhile, Eau Parfumée au Thé Blanc has been reintroduced with 89% natural-origin ingredients, featuring a groundbreaking China White Tea Supercritical Fluid Extraction. This delicate process preserves the ethereal beauty of white tea, enveloping the wearer in a cloud of white musk, soft florals, and mellow fruit nuances. It’s a fragrance that speaks in subtlety, yet leaves a lasting impression.
A Design That Honours Tradition & Nature
Bvlgari’s attention to detail extends beyond scent to presentation. The iconic flacon, with its Roman-inspired silhouette and frosted glass body, has been updated for 2025 with refined accents — a golden beige cap adorned with a crackled inlay that nods to traditional Chinese ceramics.
The labels feature botanical illustrations hand-drawn to reflect each fragrance’s inspiration — green tea leaves for Thé Vert, and soft cotton buds for Thé Blanc. Even the packaging has gone green, using natural hemp fibers that echo the brand’s commitment to sustainability and craftsmanship.
Step Into The Bvlgari Pop-Up: A Multisensory Fragrance Experience
To celebrate this reawakening of the Bvlgari Eau Parfumée collection, Bvlgari invites fragrance lovers to an immersive pop-up at Ngee Ann City B1 (beside Aveda) from now until the 25th May 2025. This interactive space offers a full sensory journey into the world of Eau Parfumée, echoing the collection’s botanical elegance and refined simplicity.
Step into a tranquil botanical sanctuary inspired by the very elements that shaped these fragrances. Sip on curated teas during a tea tasting session, indulge in a pampering hand massage, or create your own scent memories at the tea blending activation. Every detail of the pop-up is designed to connect you with the essence of the collection — nature, wellness, and timeless luxury.