The Watsons BeYou-tiful Beauty Fest is officially underway, and if you’ve been waiting for a sign to refresh your routine, this is it. Running until 20 April 2025 at the Level 1 Atrium of NEX, this vibrant event goes beyond a typical beauty fair. It’s a holistic beauty journey that champions self-love, confidence, and discovering what makes you uniquely you.
More than just shopping for your favourite beauty buys, the Watsons BeYou-tiful Beauty Fest is packed with immersive installations, expert beauty consultations, exclusive giveaways, and hands-on activities. Whether a skincare enthusiast or a makeup maven, this is your playground to discover, transform, and shine.
At the heart of it all is the #WatsOnBeautyFest Passport — your ticket to a beauty adventure. As you explore over 15 trendsetting brands, collect stamps by completing challenges, attending consultations, and trying out products. The more stamps you earn, the more Gashapon chances you unlock — up to 5 tries per person to win exciting beauty prizes!
How to Earn Gashapon Tries:
- 2 stamps at Pink Region booths (3CE, Judydoll, Joocyee) → 2 tries
- 3 stamps at Green Region booths → 1 try
- 2 Pink + 1 Green stamps → Extra 2 tries
- Add a min. $30 spend → 1 additional try
- Add a Watsons Membership → 1 more try
That’s up to 5 Gashapon chances per person!
Daily Grand Prizes to Be Won
There’s even more to look forward to: daily grand prizes! From 14–17 April, one lucky visitor each day will win a Braun IPL 5, while from 18–20 April, the grand prize ups the ante with the Braun IPL 7.
The Best In Beauty: All In One Place
3CE – K-Beauty’s Iconic Powerhouse
Leading the lineup is 3CE, the beloved Korean brand known for its runway-ready palettes and soft-glam finishes. Try the newly launched Cashmere Hug Collection, indulge in a complimentary flash makeover, and snap a selfie at their gorgeous photo zone.
3CE Promotions:
- Spend $30 and receive a Mini Hazy Lip (while stocks last)
- Spend $45 and get a Pink Enamel Pouch
- Spend $75 and score a Popcorn Pouch, Eye Point Brush & Triangle Mirror
- Enjoy 30% off + extra 5% off for Watsons Members
Judydoll & Joocyee – Colourful C-Beauty Icons
Step into the expressive worlds of Judydoll and Joocyee, two cult-fave C-beauty brands redefining makeup for the modern muse.
- Judydoll: Discover playful innovation with hits like the Iron Mascara, Watery Lip Gloss, and Highlight & Contour Palette.
- Joocyee: Dive into romantic, sensorial products like the Ultra Shine Lipstick, Jelly Highlighter, and Essence Glazed Rouge.
Judydoll & Joocyee Promotions:
- Spend $30 on Judydoll get a free Eyelash Curler + Dual-ended Brush
- Spend $45 on Joocyee get a Gashapon chance
- Mix & match 3 products get 25% off total
AHC – Science-Backed K-Skincare
Making its Singapore roadshow debut, AHC delivers aesthetic skincare trusted by 2,000+ dermatologists. Don’t miss the AHC Colla-Juvenation Lift 4 Eye Cream and Intra-Serum — inspired by Ulthera technology.
AHC Promotions:
- 30% off single items
- Spend $60 and get a free Hard Case Pouch
- Spend $100 and get a free Montigo Tumbler
- Spend $150 and get a free Cabin-Size Luggage
COSRX – Targeted Solutions for Every Ski
Serious about skincare? Head to COSRX, where science meets simplicity. Explore powerhouse serums from the RX line and grab the popular 6 Peptide Skin Booster for healthy, glowing skin.
COSRX Promotions:
- Buy 2 selected SKUs and 30% off
- Free gifts with purchases, including Micellar Cleansing Water, Snail Cream, and AHA/BHA Toner
- Buy 1 Get 1 Free on select sunscreens
- Flash your Watson’s receipt for more exclusive freebies
BEWANTS – New Clean Beauty Arrival
Exclusive to Watsons and making its debut at the Fest, BEWANTS invites you to embrace mindful, plant-based skincare. Try top picks like the Phyto Collagen Eye Serum Stick and Cica Collagen Lifting Cream.
BEWANTS Promotions:
- Buy 1 get 30% off
- Buy 2+ get 50% off
- 2 products and receive travel-size minis
Kinohimitsu – Singapore’s No.1 Collagen Brand
Boost your glow from within with Kinohimitsu’s Pro Series: Collagen Beauty Pro, UV-Bright Pro, and Collagen Diamond Pro. Don’t miss your chance to spin the sure-win wheel and score exclusive samples!
Kinohimitsu Promotions:
- Up to 40% off
- Spend $100 and get a free Neutrogena Hydroboost Serum
- Try new samples at the booth
Close Up – Smile Tech Meets Style
For a fresh upgrade to your oral care game, check out Close Up’s Sonic Expert Electric Toothbrush — stylish, powerful, and personalisable.
Close Up Promotions:
- 1 for $25.90 (U.P. $35)
- 2 for $39.90
- Free Live Engraving (18–20 April, 12pm–8pm)
- DIY Bejewelling Activity all day
Nard – Herb-Powered Hair & Body Care
Another debut you won’t want to miss is Nard, inspired by the healing properties of the Himalayan Nard plant. From shampoo to body wash, this clean beauty brand is all about restoration and balance.
Watsons BeYou-tiful Beauty Fest Nard Deals:
Enjoy up to 30% off single product purchases — or go bigger and save 40% when you pick up two or more items from their luxurious lineup.
Spend a minimum of $50 and receive a complimentary travel set featuring Nard’s best-selling shampoo, Soothing lavender body wash, Nourishing body lotion and Pore-cleansing foam.
Ready, Set, BeYou-tiful
Whether you’re looking for exclusive deals, exciting giveaways, or just an unforgettable beauty day out, the Watsons BeYou-tiful Beauty Fest is your go-to destination this April. So, bring your friends, grab your #WatsOnBeautyFest Passport, and get ready to shop, explore, and shine from within.
Don’t miss your chance to celebrate beauty in all its forms — only at the Watsons BeYou-tiful Beauty Fest!