Watsons is redefining what beauty, health, and wellness retail looks like in Singapore. Last week, the brand unveiled its newly transformed Beauty & Wellness destination at Bugis Junction, signalling not just a store refresh but a bold step into the future of experiential, customer-first retail. As part of Watsons’ nationwide transformation, this new concept blends curated product zones, sustainability efforts, digital innovation, and expert healthcare access, reshaping how Singaporeans shop and engage with self-care.
Watsons continues to design its stores around the real needs of its communities. Each revamped outlet is guided by data, on-the-ground observations, and a deep understanding of shopper lifestyles. At Bugis Junction, a hub for youth, beauty lovers, and trend-driven shoppers, the result is a dynamic 3,700-square-foot playground built for discovery.
The new space introduces immersive areas such as BeautyVerse, Beauty Is You, the Aesthetic Beauty Zone, and a dedicated GNC store-within-store, alongside enhanced sustainability programmes and Singapore’s first-ever retail pharmacy eConsultation. Together, they create a retail destination that invites exploration at every turn.
Watsons’ transformation extends well beyond Bugis. At Paragon, the Watsons Health Store, situated near specialist and medical centres, features zones like the Gut Health Bay and a full Pharmacy Suite, making wellness guidance even more accessible.
The Punggol Coast outlet, built for families and active communities, debuts Watsons’ first full self-checkout concept, while the Raffles Place Station store caters to busy professionals seeking convenient, grab-and-go essentials. These varied concepts illustrate Watsons’ mission to deliver personalised, lifestyle-relevant retail throughout Singapore.
Back at Bugis Junction, the heart of the store’s beauty offering is the BeautyVerse, a constantly refreshed showcase of the latest C, K and J-beauty brands. Updated every two months, the zone highlights cult favourites and rising stars, including Wellage, Ilso, Beauty of Joseon, Elixir, DR. ALVA, Rellet, and KOMFYMED.
DR. ALVA impresses with dermatology-led formulations and biotechnological innovation, while Rellet draws inspiration from oceanic minerals to deliver lightweight hydration and radiance. KOMFYMED, a pioneer in recombinant collagen biotechnology since 2011, specialises in strengthening sensitive and acne-prone skin.
Also featured is Winona, China’s first dermatologist-validated sensitive-skin brand, celebrated for its clinically backed formulas such as the Sensitiveness Relieving Moisturising Tolerance-Extreme Cream and Camellia-Lucent Spot-Correcting Essence.
Makeup lovers will gravitate toward the lively Beauty Is You zone, an area dedicated to playful colour cosmetics and creative self-expression. Highlights include Chioture, known for whimsical blushes and ice-cream lipsticks, and Flortte, a Gen-Z favourite for its dreamy packaging and everyday wearable formulas. Exclusive store-within-store counters for 3CE and Judydoll make this outlet a magnet for trend-hunters. And come November 2025, Amuse will take centre stage, further anchoring Bugis Junction as a beauty discovery hub.
Adding depth to Watsons’ beauty offering is the pioneering Aesthetic Beauty Zone, which spotlights at-home aesthetic solutions and professional-grade post-treatment care. Guided by the philosophies “Refine. Enhance. Radiate.” and “Recover. Heal. Renew.”, the zone empowers shoppers to customise their skincare routines like seasoned experts.
Among its standout brands is Fractional CC, a breakthrough Japanese derma-skincare label known for its micro-needling “beauty needle” system that enhances ingredient penetration for clinic-inspired results at home. Also featured is Meditherapy, which blends scientific precision with natural ingredients under its ethos of “Timeless Beauty, Perfected by Science and Nature.” Together with Rejuran and AHC, these brands help shoppers elevate their daily rituals with advanced skincare technologies.
Wellness also takes centre stage with a dedicated GNC store-within-store, part of the brand’s long-term collaboration with GNC. Showcasing Pro Performance and Total Lean ranges, from proteins and amino acids to metabolism-support supplements—the section supports customers striving to improve strength, recovery, and everyday vitality. Shoppers can also enjoy attractive reopening deals, including 2-for-40% off selected items.
Sustainability is woven thoughtfully into the new Bugis Junction experience. Eco-conscious shoppers can easily identify greener options through Sustainable Choice Green Price Tags and participate in the GoGreenWithWatsons initiative with WWF Singapore. With a minimum spend on Sustainable Choice items, customers can redeem a free WWF plushie, while Watsons continues to expand its islandwide recycling network, now with 72 plastic bottle recycling kiosks, up from 54 last year. The store’s design choices, from 100% LED lighting to durable metal shelving, reflect Watsons’ ongoing commitment to environmentally responsible retail.
To add an interactive layer to the experience, shoppers can engage with QR-based games that unlock exclusive digital coupons, alongside instant freebies redeemable in-store. Watsons also continues its meaningful community work through initiatives like its ongoing makeup donation drive with BABES, supporting and empowering single mothers.
Beyond retail, Watsons now brings professional guidance directly to customers through Singapore’s first-ever retail pharmacy eConsultation. Accessible via the Watsons website or mobile app, the service connects users with certified pharmacists for advice on minor ailments, travel health, supplements, and medications.
Each consultation provides personalised recommendations with full price transparency, and products can be ordered online for doorstep delivery when needed, a major milestone in making healthcare more accessible.
To celebrate the grand reopening, Watsons Bugis Junction is rolling out a series of promotions from now until 10 December 2025, including:
– $5 off Zig rides with a minimum $35 spend
– Free goodie bags with minimum purchases
– OCBC card discounts
– Elite Member exclusives
– ShopBack instant savings
– Up to 70% off selected products
– Free lifetime membership with $50 spend
Additional promotions from brands such as L’Oréal, Meditherapy, and Amuse further elevate the reopening festivities with generous gifts, discounts, and on-ground activations.
With its refreshed Bugis Junction store, Watsons is a space designed to inspire exploration, support wellness, celebrate beauty, and encourage meaningful connections. The new Watsons Bugis Junction store is located at 200 Victoria St, #02-29 to 33A, Singapore 188021, and opens daily from 10:00 am to 10:00 pm.