ANESSA, a leading innovator in sun protection, has officially announced Jackson Wang as its brand ambassador for the Asia-Pacific region. The internationally acclaimed musician and creative director embodies the brand’s relentless commitment to innovation, expertise, and breakthrough technology in UV protection.

Together, ANESSA and Jackson Wang are set to usher in a new chapter of Ultimate UV Protection, redefining the future of sun care.

Jackson Wang: The Perfect Face For ANESSA

Globally celebrated for his musical talent, stage presence, and fearless pursuit of excellence, Jackson Wang has made an indelible mark across multiple industries. His bold, boundary-pushing spirit perfectly aligns with ANESSA’s dedication to cutting-edge sun protection, making him the ideal partner to represent the brand’s mission.

As a beloved icon among youth worldwide, Jackson’s radiant and positive image, combined with his active lifestyle and love for the outdoors, reflects ANESSA’s brand philosophy: “Embrace the Sun, Live Life to the Fullest.” This partnership is more than just a collaboration; it’s a celebration of resilience, exploration, and scientific precision in sun protection.

The Ultimate Age-Defying Suncare: ANESSA’s Perfect UV Series

In 2024, ANESSA unveiled its Perfect UV series, the result of four years of Shiseido’s cutting-edge R&D and over 100 meticulous adjustments to its oil-to-powder ratio. This innovation delivers a bare-skin, ultra-light texture, offering seamless sun protection without the typical weight of conventional sunscreens.

To ensure ultimate protection, the development team conducted 200+ rigorous tests, leading to breakthroughs with Shiseido’s proprietary technologies:

  • Auto Veil Technology: Automatically smooths out scrapes and uneven textures on the UV protective layer, forming a flawless, continuous shield against harmful sun rays.
  • Auto Booster Technology: Strengthens the UV shield when exposed to heat, sweat, water, and humidity, ensuring long-lasting sun protection even in extreme conditions.

Designed to address seven major suncare challenges—water, sweat, heat, humidity, movement, friction, and UV veil deterioration—ANESSA’s Perfect UV series offers a revolutionary approach to all-day sun protection.

Suncare Meets Skincare

Beyond its technological advancements, the Perfect UV series is enriched with 50% skincare ingredients, including purple tea extract and unshiu citrus extract, which provide deep hydration for up to eight hours. The formula’s quick absorption and featherlight texture redefine the standard for bare-skin sun protection, making it a must-have in every skincare routine.

ANESSA x Jackson Wang: A Celebration Of Infinite Protection

To mark this exciting collaboration, ANESSA is launching the Universal Suncare, Infinite Protection Pop-Up at Ngee Ann City B1 Atrium from 21st March – 30th March, running daily from 10 AM to 9:30 PM.

Visitors can enjoy up to 30% off the full range of ANESSA products and bring home exclusive Jackson Wang x ANESSA merchandise with their purchases.

Exciting Pop-Up Highlights:

  • UV Camera Experience: Witness first-hand ANESSA’s powerful UV efficacy.
  • Sure-Win Game: Patrons who spend a minimum of $30 nett at the pop-up can participate and win exciting prizes.

A Future Under The Sun

With Jackson Wang at the forefront, ANESSA continues its mission to advance sun protection science, empowering individuals to embrace the sun without compromise. This partnership marks a new era of innovative UV defence, ensuring every outdoor adventure is met with confidence and protection.c

Join ANESSA and Jackson Wang in celebrating the future of suncare. Experience the ultimate UV protection at the Universal Suncare, Infinite Protection Pop-Up at Ngee Ann City B1 Atrium.