Guardian has once again made waves in the beauty industry with its annual Beauty Around The World showcase, held at the exclusive WingsOverAsia private hangar. This year, the event was bigger, bolder, and filled with more global beauty discoveries than ever before, making it a true celebration of international skincare and cosmetics.
The theme of travel and exploration took centre stage, with Guardian transforming the venue into a captivating world of beauty. From runway-inspired walkways to airport-themed décor and a giant suspended globe, media attendees were invited on a journey through the finest skincare and cosmetic brands from across the globe.
At the heart of the event was the introduction of 12 exciting new beauty brands, exclusive to Guardian. Among the show-stopping launches were code glökolor, Glint, BELIF, and b.clinicx from South Korea, Talika from France, A’kin from Australia, and local favourite Vytle by Suu Balm from Singapore. Each brand has its unique offerings, catering to a wide range of beauty enthusiasts. One standout was Skintific, which became a viral sensation in Indonesia with its Perfect Matte Cushion. This product, enriched with 5X Ceramide, Centella, and Hyaluronic Acid, nourishes and strengthens the skin barrier while providing flawless coverage.
Guardian’s beauty showcase also highlighted the brand’s commitment to curating the latest global beauty trends. With a sprawling network of over 127 stores, 9,000 products, and 200+ international brands, Guardian has firmly established itself as Singapore’s go-to destination for all things beauty. Whether you’re looking for skincare saviours or hair care heroes, Guardian has it all.
Hair care enthusiasts will be thrilled with the introduction of A’kin, an Australian brand known for its vegan formulas designed to nourish hair and skin.
Some of the products from the showcase included DoDoDots’ pimple patches, creatively designed to keep you feeling confident even on breakout days, Mediheal’s Derma Modeling Packs to soothe a variety of skin concerns, and the trending Biodance Bio-Collagen Real Deep Masks, which promise plump, hydrated skin overnight!
Guardian’s Beauty Around The World event didn’t stop at product launches—it also featured exclusive promotions for shoppers. Customers who spend $120 or more on skincare, cosmetics, and hair care can snag a stylish American Tourister crossbody bag and travel-sized beauty samples at selected stores, while stocks last. Plus, lucky shoppers will have a chance to win one of 10 pairs of tickets to South Korea, a dream destination for many beauty enthusiasts.
For those looking to score even more savings, Guardian is offering a 3-for-2 Mix and Match deal, along with an online promotion where customers can receive $8 off selected items with a minimum of $80 spent by using the promo code [BATW8].
With Guardian Beauty Around the World, Guardian continues to provide beauty lovers the opportunity to discover innovative global brands, offering the best in skincare, hair care, and cosmetics. Visit your nearest Guardian store or shop online to experience these beauty launches and promotions before they’re gone!