Singapore’s beauty enthusiasts have reason to celebrate as Guardian takes their offerings to the next level. The retailer recently launched 12 new and exclusive beauty brands and unveiled an exclusive first look at its Ohvola x Guardian fashion capsule collection. This exciting extravaganza took place at the Museum of Ice Cream, setting the stage for a beauty and fashion fusion that’s nothing short of spectacular.
Guardian’s exclusive beauty brands are a game-changer, and they are available solely at Guardian stores nationwide and online. Meanwhile, the Ohvola x Guardian fashion collection can be found exclusively on Ohvola’s online store.
Guardian: The Ultimate Beauty Destination
Guardian has long been renowned as the ultimate beauty destination in Singapore, offering an extensive range of beauty brands. With over 200 brands in their portfolio, they have solidified their position as a frontrunner in the beauty category. The latest additions to their lineup promise the trendiest and most cutting-edge beauty ingredients, skincare technology, and hair innovations.
Exclusive Beauty Brands
Among the 12 new and exclusive brands introduced by Guardian, four cosmetic brands stand out. These include Uklash from the UK and Rom&nd, Dasique, and colorgram from Korea. These additions complement Guardian’s existing collection of classic and trendy makeup brands, ensuring customers have unparalleled access to extraordinary beauty products.
Rom&nd, created by Saerom Min (Gaeko), one of Korea’s hottest beauty influencers, is sure to catch the eye. The brand is renowned for its rich color palettes and cult-favourite lip tints. The Juicy Lasting Tint, an iconic product from Rom&nd, combines the shine of a lip gloss with the colour payoff of a lipstick, delivering an effortless glossy look that’s bound to turn heads.
Guardian already boasts the widest range of K-beauty brands in Singapore, bringing the latest Korean formulations to customers. With the addition of seven new skincare brands, including KAHI, Lagom, One Day’s You, Pestlo, Thank You Farmer, Torriden from Korea, and Q+A from the UK, customers can get even closer to achieving their dream skin.
The KAHI Wrinkle Bounce Multi Balm, which went TikTok-viral with over 17 million sticks sold worldwide, is a must-try. Known as the “Kim Go Eun Balm,” this versatile product hydrates, increases skin elasticity, and reduces the appearance of wrinkles. It serves as both a lip balm and moisturizer, providing an instant moisture boost and a healthy glow on-the-go.
In the haircare category, Guardian offers the best in treatment and styling products for every hair type. A standout addition is the Japanese brand HoneyQue, featuring organic manuka honey for moisturized, repaired, and strengthened locks.
Guardian’s First-Ever Beauty And Fashion Partnership
At the heart of this year’s Beauty Around The World extravaganza is Guardian’s groundbreaking partnership with local women’s fashion label Ohvola. Together, they’ve created the limited edition ‘Ohvola x Guardian Beauty Around The World’ capsule collection. This collection consists of six versatile silhouettes inspired by beauty looks from around the world.
The six fashion pieces, including a tailored blazer, a stylish cross-back top, essential pants, two elegant dresses, and an everyday romper dress, serve as timeless staples that can be mixed, matched, and styled with various makeup from Guardian. This collaboration offers customers the opportunity to create versatile looks that exude poise and sophistication.
A Beauty Playground at the Museum of Ice Cream
Guardian’s Beauty Around The World Extravaganza is a pop-up showcase that features the latest beauty, hair, and skincare trends and products from popular brands worldwide. This exclusive private showcase, attended by over 120 guests, transported attendees into a beauty playground featuring more than 20 top beauty brands. It allowed guests to travel the world of beauty without a passport. Some of the key brands featured at the event included Catkin, Cezanne, Bioderma, Bring Green, Cell Fusion C, Dear, Klairs, Derma-E, Illiyoon, Kose Cosmeport, La-Roche Posay, LUCIDO-L, Ryo, Stephen Knoll, and SNOVA.
Great Deals Await
Beyond the pop-up extravaganza, Guardian is offering thousands of beauty products with great deals across its stores island-wide and online throughout the month-long campaign. This reaffirms Guardian’s commitment to providing customers with the best in health and beauty.
Whether you’re seeking skincare innovations, makeup must-haves, or fashion-forward looks, Guardian has truly become the go-to destination for beauty and style aficionados in Singapore.