The SEKKISEI SAVE the BLUE: Ocean Project marks its 16th year this year, running from July 1 to August 31. This significant social contribution campaign is dedicated to environmental conservation, particularly through the sales of specific products.
The summer coral conservation activities aim to protect the beautiful ocean symbolized by SEKKISEI’s iconic blue bottles. Over the past 15 years, this campaign has resulted in the planting of 20,211 corals, significantly impacting marine preservation.
Expanding Global Efforts
This year, the SAVE the BLUE projects will continue in eight countries and regions, each capitalizing on their unique environmental needs. These regions include China, Taiwan, South Korea, Thailand, Singapore, Malaysia, Indonesia, and the USA. The initiatives focus on coral conservation and planting activities, ensuring a global effort in marine preservation.
Japan’s Contribution to Coral Conservation
In Japan, KOSÉ, the brand behind SEKKISEI, will donate an amount equivalent to the surface area of the containers of eligible SEKKISEI products sold during the campaign to Sea Seed Co., Ltd. This donation supports coral cultivation in Okinawa. Additionally, SEKKISEI collaborates with Hotel Nikko Alivila Yomitan Resort Okinawa, located near a coral site cultivated through SAVE the BLUE efforts. SEKKISEI skincare amenities will be available at the resort, and a portion of sales will be donated to further support coral cultivation.
Singapore’s Plant-A-Coral, Seed-A-Reef Program
In Singapore, KOSÉ will contribute $3,188 to the Garden City Fund’s Plant-A-Coral, Seed-A-Reef Program. This initiative enhances marine biodiversity in the region, with 100% of donations going towards conservation projects.
Engage And Support At The SEKKISEI House Pop-Up
Explore the limited-edition SEKKISEI SAVE the BLUE sets and enjoy a complimentary skin consultation to find your perfect match. Participate in interactive activities, customize your eco-bag, and enjoy a complimentary SEKKISEI PLAYMADE Bubble Tea.
Follow @kosesg on Instagram and TikTok to redeem a 4-piece welcome kit. Post an Instagram story tagging @kosesg for a chance to win sample kits from the claw machine, and play the Coral Conquest game at SEKKISEI House. Pledge your support to replant corals and protect our seas.
Recycle And Reward
Bring your empty skincare bottles (any brand) to the recycling station at the KOSÉ SEKKISEI House Pop-Up and receive a $5 voucher for checkout. Enjoy exciting deals and discounts at the pop-up, including:
- Discounts: 15% off all products.
- Gift with Purchase (GWP):
- Spend a minimum of $50 and receive a SEKKISEI GWP set worth $29.
- Spend a minimum of $90 and receive a SEKKISEI GWP set worth $63.
The KOSÉ SEKKISEI House Pop-Up at Plaza Singapura L1 Atrium happening from the 10-14th July from 2.30 pm-10 pm (10 July) and 10 am-10 pm (11-14 July) is more than just an event. It’s an invitation to come together to protect the ocean and help make our Earth a cleaner, more beautiful place!