By Helene Chiang
Balancing work and life while maintaining a healthy and balanced diet can be quite daunting at times, and I often found myself popping into the nearest fast food outlet for a quick and tasty bite. But as the big 30 looms nearer, I find that my body and health are not as resilient as it once was.
fibro®, a new nutritional brand specifically designed to enhance the health and well-being of Asians with hectic lifestyles was officially launched in the Singapore market this month. Boasting over 30 years of expertise in researching dietary fibre in Singapore, fibro® has launched a range of food and drinks catered specifically for those whose diet consists of a lot of processed foods.
Addressing Urban Dietary Challenges
Urban living often leads to a diet high in sugary, oily, and crispy foods, resulting in various lifestyle-related health problems. fibro® hopes to address these issues head-on by providing convenient and effective dietary solutions that easily fit into a modern, fast-paced lifestyle.
The brand’s products are designed to replace meals like breakfast or dinner, ensuring that nutritional benefits are accessible without the need for drastic dietary changes.
A Closer Look At fibro® Products
One of the offerings from fibro® that I tried was the Oat Bowl Packs in White Quinoa Rose. The product has a subtle and pleasant floral and coconutty flavour which I liked, and I found it particularly enjoyable when mixed with hot milk and a cube of brown sugar, creating a comforting and nutritious breakfast.
Another product I tried was their Greens Fiber Powder, which I preferred to consume hot after dinner. The taste is akin to unsweetened matcha or green tea, providing a soothing end to the day while delivering essential fibre.
I also found that my bowel movements had improved after the first day of consuming both the Oat Bowl Pack and the Greens Fibre Powder. And with daily use, I have noticed a marked improvement in my bowel movements.
fibro® is available on their official TikTok shop at @fibrofibrepro, where customers can browse and purchase directly. Additionally, starting mid-June 2024, fibro® products will be available at selected Watsons and Guardian stores across Singapore.