In the vibrant city-state of Singapore, the quest for healthier snack options led two brothers, Glen and Terence Lee, to embark on a mission to create delectable yet guilt-free treats suitable for kids and adults alike. Drawing inspiration from their own childhood love for ice popsicles, the Lee brothers founded Frozt, a brand committed to revolutionising frozen treats with a healthier twist.
Their culinary journey began in the heart of their family home, where the Lee brothers tirelessly experimented with recipes to craft a line of healthier ice pops. Frozt’s offerings are a refreshing departure from conventional frozen treats – dairy-free, gluten-free, halal-certified, and boasting reduced sugar content, making them the ultimate guilt-free indulgence.
Terence, driven by his passion for culinary arts, made the bold choice to forego a coveted NUS degree offer, dedicating himself to shaping Frozt’s operational and manufacturing processes. Meanwhile, Glen, leveraging his extensive management and marketing skills, tirelessly worked to elevate the brand’s visibility among distributors and consumers alike. The journey, though gradual, exemplified the Lee brothers’ unwavering commitment to introducing a positive change to the market.
From its humble beginnings in Kovan, Frozt has rapidly expanded to over 200 retail points across the island, offering an array of 11 delightful flavours. Classics like orange, mango, strawberry, mixed berries, peach, coconut, and grape coexist with unique options such as durian, soursop, pineapple, and avocado. Impressively, all Frozt flavours, except grape, soursop, and durian, have earned the Healthier Choice Logo from the Health Promotion Board (HPB).
Beyond crafting delicious popsicles, Frozt’s mission extends to education, innovation, and holistic health. The Lee brothers are actively involved in educational initiatives, collaborating with schools like Mayflower Secondary School and Saint Anthony’s Canossian Secondary to conduct workshops promoting healthy eating habits and entrepreneurial skills. This aligns seamlessly with the government’s push for healthier eating programs in schools.
To meet the growing demand for Frozt’s products, the brothers embarked on innovative projects, introducing the Popsicle Robot – a creative solution that enhances efficiency. This whimsical robot, capable of carrying 200 to 300 Frozt popsicles, not only streamlines serving at events but also captivates customers, especially the younger ones, with its charming presence.
Now a household name in Singapore, Frozt is set to make waves overseas. With the backing of Enterprise Singapore, the company has ventured into the Vietnamese market, marking the beginning of an ambitious international expansion plan. The Lee brothers aim to introduce Frozt to markets in Taiwan, South Korea, and Australia by 2024, ensuring that their healthier frosty treats reach a global audience.
From nostalgic playground cravings to international aspirations, Frozt embodies the belief that everyone deserves a healthy dose of sweetness in their lives!